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High expectations: achieved successfully. 🔒

celebs are styling their MMW new leather goods at home

Since Matthew M Williams was appointed creative director of Givenchy he knew he’d have to tackle things a little differently for the SS21 collection presentation. So he's putting his sleek, streetwear touch on the French label in the form of his first campaign.

2 metcha internal Givenchy MMW + Celebs 1 - IMAGE

2 metcha internal Givenchy MMW + Celebs 2 - IMAGE

Despite the largely-virtual tendencies of Fashion Week, he chose to do the launch in an at-home shoot on Instagram, aiming to make his debut memorable.

MMW has recruited a heavy team that includes Zhao Xiao Tang, Bella Hadid, Kim, Kendall & Kylie Jenner, and Alton Mason, to showcase Givenchy's SS21 leather bags & goods from the comfort of their own homes.

Williams debuted his inaugural designs for the brand at Paris Fashion Week just this month, and this social media fever definitely gave the seal of approval we'd expected.

Access granted: let our article on MMW's debut pieces for Givenchy guide you through their new collection.

Meanwhile, in the sneaker world, dope new collabs: New Balance has once again partnered with Aimé Leon Dore, and this time they brought back the P550 Basketball Oxford.

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