see more Givenchy's new collection by Matthew M. Williams
Givenchy recently named the self-taught designer Matthew M. Williams, the name behind 1017 ALYX 9SM, as the brand's new creative director.
The arrival of Matthew M. Williams in Givenchy represents the meeting of two contrasting worlds: the new Artistic Director challenges the haute-couture legacy of the house created by Hubert de Givenchy in 1952 with his huge influences from subcultural connections like skating or clubber culture.
Read entirely like a morph between ALYX codes, like black leather classics, and the black-clad elegance of the house he now inhabits, the collection is suspended between the formal and the super casual, and the devil is in the fabric treatments, using and abusing of all the versatility of leather.
The result is a series of show-off and sophisticated silhouettes in perfect harmony with the Instagram era: lots of leather pieces with crackle effects and magnified takes on existing bags.
The 34-year-old American urban-wear designer joined the luxury house in a new age of creative director stardom. Givenchy relies on his personal image to make this union a bankable one. And his debut proposal reflected that in so many ways.
His debut collection mirrors that in so many ways, that makes us believe that Givenchy relies a lot on the 34-year-old urban-wear designer personal image and historic.
“You find the pieces of the puzzle for a collection, building it from symbols and signs, but never forgetting the reality of the person who will wear it and bring it to life. The women and men should be powerful and effortless, equal and joyful, a reflection of who they really are – only more so. It’s about finding the humanity in luxury.” Matthew M. Williams, Creative Director, Givenchy.
Access Granted: Givenchy locks gained a new approach.
The lock’s the thing. Lifting the veil on his aesthetic for Givenchy, M. Williams reveals key hardware symbols that he brought to the fore in collections for both women and men, like some pieces adorned with giant locks.
The padlock hardware highlighted the collection, used as a fastening on bulky leather handbags, or decorating belts like charms.
“Craftsmanship is one of the most beautiful things about making clothing. I want to make clothing that has emotions and soul and feels like it’s been touched by the human hand, not that it’s been spit out by a machine or a computer or something like that. I want these pieces to feel like they’ve been worked.” said MMW for Vogue.
Sportswear features were infused, as seen in jackets, caps and trousers, with new technical coatings of leather, without putting aside Givenchy's more traditional embroideries aside. It is a sign of Williams’ Californian sensitivity transplanted to Europe and shows how he approaches the two sides with equal confidence.
There is a sense of celebration, above all, both of the people who have taken Williams here, and the ones who wish to wear his clothing.
Explore all the looks from Matthew M. Williams' first Givenchy collection: not yet available for purchase, but you can sign up to be the first to know when it is by tapping here.
Before you leave, take a closer look @ our apparel news.