fashion week goes physigital
COVID-19 made monumental impacts on the way we work, chill, shop, and everything in between ― but not necessarily for the worse. One field that has undoubtedly been turned upside down is the fashion industry, with worldwide quarantine pushing luxury brands to rethink everything from season cycles to sustainability practices, and most recently, Fashion Week protocol.
Normally, September is Fashion Month around the globe, with the most iconic of designers debuting their upcoming spring collections at the fashion capitals of the world from New York to London. COVID complications put a big-time dent into plans for many labels, preventing the press and planning needed to execute the event as usual. Still, the French fashion industry announced that Paris Fashion Week will take place from September 28 to October 6, with a few notable brands carrying on as business per usual while others drop out completely.
Here's how a few of our fave brands are tackling Fashion Week amid a pandemic.
This classic haus of couture is going full force into the week, carrying on as usual and becoming one of the first major labels to return to the catwalk on October 6. Plus, they'll be back out on the runway in December to reveal their Métiers d'art collection.
Yves Saint Laurent
Sorry YSL fans, they're sitting this one out. Citing COVID as the cause, the label released this statement: “Now more than ever, the brand will lead its own rhythm, legitimating the value of time and connecting with people globally by getting closer to them in their own space and lives.”
Simon Porte Jacquemus is used to breaking thru boundaries, and the brand got ahead of the game by presenting their shows two months prior to Fashion Month. They have announced that they'll be sticking to the standard Spring '21 schedule tho, and will debut the "L’amour" collection on July 16th.
A cornerstone of current streatwear, Off-White has decided to completely bow out from this year's Fashion Week festivities. We can help you get your Virgil Abloh fix tho, check out his Fall/Winter 2020 collection for Louis Vuitton here, now that it's cooling down enough to fully appreciate.
This year looks different for sure, but we know the cutting-edge new season drops will still hit the same.
Keep up with the can't-miss fashion news & drops at our apparel sesh.