How Kirin expresses Peggy Gou's energy
Since international DJ Peggy Gou launched her brand, Kirin, in 2019, the label has come far in terms of high-end streetstyle notoriety.
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Gou was originally approached by industry powerhouse New Guards Group after performing at an Off White event with an irresistible opportunity: to channel her endless creative energy into her own women's streetwear label.
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Carrying the same experimental vibrancy that brought the creative to stand apart in both music and fashion, she dove into the line with her eclectic personality at the forefront. Named after Gou's favorite animal — "giraffe", in Korean — the brand is intertwined with her individuality in every detail.
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Her bold personal style and energetic nature are heavily represented in all her creations, including throughout her latest FW20 releases ― heavily featuring bold color-blocking, intricate yet versatile patterns, and contemporary silhouettes constructed out of sleek materials. A fitted black miniskirt in 100% leather embellished with bright multicolored patterns is featured among the selection, embodying all the key aspects of Gou's line: distinctly personal, playfully eye-catching, and premium quality.
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Creating Kirin is far from the colorful DJ-producer-designer's first step into the fashion industry ― her individualist style and high-power energy had already led her to modeling gigs starring Louis Vuitton's premium leather FW20 drops like the emblematic monogram Silhouette Ankle Boot or the Laureate Desert Boot.
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More nonconventional approaches to high-fashion here.
