Why Virgil Abloh wants people to reimagine suede with him.
There’s something about Abloh’s creative spirit that hits us all differently every time he touches new sneakers.
This time though, the designer who has conquered streetwear and the runways by being disruptive yet contemporary wants Nike stans to break boundaries with him. And the 50 Nike Dunk Lows designed by Abloh for Off White’s Dear Summer collection are the canvas for people to get their own cutting-edge suede silhouette.
Leather and suede support these new takes on a well-known Nike classic, and the pairs are separated in five different lots, distinguished by the blend of materials Virgil Abloh brought to the sneakers. Anyway, it doesn't matter which lot people get, they are trying their best to be seen as Abloh’s pupils.
We can already see those who copped the pairs flooding social media with the hashtag #offwhitedunkedit to present their custom creations to get a chance at being reposted on Off-White's IG.
Honored for playing a part in the cultural change sneakers can bring forth, stans like Aaron X claim to be way too committed to Dear Summer’s Nike Dunk customs, but boldness knows no limits and Off White totally recognizes that.
The different colorways gain even more contrast with the extra laces that turn this ultimate Abloh’s design into one more remarkable thing on sneaker culture. Stainers and a timeless silhouette allow customers to find new hues and have Nike Dunks their way, ending up with much more authentic choices to wear with just one pair of sneakers.
The number of possibilities these pairs carry turned them into objects of desire and, for sure, deserving of our admiration. Adding up to the way suede and leather designs promote particular sensations for those who wear them, Virgil Abloh encourages people to seek authenticity above all.
And, as we’ve said before, it’s all about exclusivity, which might be just one shoelace away.
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