Why the photographer Vince Perraud bets on custom interiors.
For him, there’s only one way wheels can be customized.
Through the lens of Vince Perraud, we notice how the Porsche enthusiast combines a wide creative background with his strong connection to cars.
Yes, there's something about classic clean panels on minimalist models like the 911 that people can restore their way.
But more than that, Perraud's perspective finds in tailoring the key to machines that have been collecting stans for decades.
While prime leather interiors are able to carry the most genuine ideas, the exteriors can remain untouched, driving forward the biggest automotive legacies.
"The Porsche, for example: There's nothing too much in the car. It's so simple and you just have what you need. It's like clean, minimalist, and perfect. You jump in the car and you feel like you know exactly everything."
Vince pursues authenticity with the touch of a bon-vivant – be it due to his enthusiasm about road trips or maybe just because he's fully there living those moments.
His passion for wheels started with BMX, but after not being able to ride for one year, he began going there to take pictures, and then things took a turn.
pics by Mathieu Pellerin
Being such a free spirit, it’s easy to see his POV embedded in everything he clicks and this quote from Magnus Walker in Vince's book Get In! sums it all up:
"Life is an adventure, a journey. It’s hectic, exciting, intoxicating, educational, cultural, intense, and above all else, fun."
Find what we've been up to during our talk.
How and when did your interest in cars start? Can you tell us how this enthusiasm found its way toward photography?
I haven't shot cars for that long, maybe, I don't know, seven years or something. I began to photograph almost by mistake. I never wanted to become a photographer. That was something funny and, at that time, it wasn't an option. But, slowly, it became one. And after that, maybe ten years, all themagazines and print industries began to have some difficulty. So I started doing different stuff, got interested in cars and lifestyle shoots — that’s what people call it.
“That was a very good excuse to drive cool cars. Basically, I started shooting cars because I was able to drive them.”
What’s your favorite thing about taking pictures of cars?
I always try to take the cars to some really nice areas. So, I'm always traveling to mountains, deserts, empty places. I like to put crazy cars in the middle of nowhere.
“I like to shoot cars because, for me, with my background, it means freedom.”
What are the features that turn these classic cars into true statements?
When I was a kid, my dad brought me to some garage. First, I saw the Porsche 911, and I was like "that's so cool!" For me, this car's always been like something iconic, you know? The car, the shape, everything's been here for more than 50 years. And this car, it's outside trends, outside everything, it's on top.
When I started shooting, I had the opportunity to shoot one of these. A really vintage 911 from '67 or something.
After that, many people contacted me, "If you want, I have this car, you can borrow for three days, or five days, or a week, and you can do whatever you want." It was really cool, a good way to start to get into the car stuff.
“The Porsche community is huge, there’s a lot of nice and enthusiastic people. Instead of trying to shoot every car, every stuff, I've been caught by the Porsche Culture.”
The familiarity brought from the leather interiors and all this classic & minimalist style is what makes a lot of people still get obsessed over these classic cars, right?
Yes, and at the same time, they're minimalistic, clean, and also really easy to customize. That's a culture. For you to restore and custom your car and interiors, you can play with small details, like changing this part, that part, door panel, changing the sheets, changing the materials, switching some parts.
"It's really easy to bring your touch into the car. It's something that I appreciate because I like when cars have the interior with as little stuff as possible.”
Would you like to have something that exclusive? How do you feel about it?
I have a good example, my friend Magnus Walker. He used to work in the clothing industry, so he was making these leather straps from leather clothes. He takes materials from other aspects, even shirts, and he puts them in the car. For me, it's really cool, it's really freedom.
You get to a car meeting, right? You got 10 cars, all the same model. But you check the details, and it's like, they are different. That's funny because every person puts their personality into their cars.
This can make any car really specific.
One more reason why wheels culture equals freedom here.