What’s behind Orbitkey’s bet on high-end leather.
They keep it minimal with functional designs not seen anywhere else.
Orbitkey has been around for a while, counting with a community that believes simple ideas actually can change the way we live.
With innovation as a path, the Australian brand wants organization to happen effortlessly through smart design pieces we’ve already given you a glimpse of here.
But, how? First, they've put the quality of user experience at the forefront of any product development since their very first launch, the Key Organiser.
“Understanding the product and how it relates to our customers is key to creating meaningful products.”
This way, remote productivity and creative flows are boosted through design problem solving, a strategy chosen by Orbitkey to smooth out any end consumers’ pain points.
Bringing together upscale tech and ethically sourced leather, which is pushed to its max in terms of production and longevity, they want to deliver products that look just as good as they function.
“Nothing sets a product aside quite like a design piece of leather that improves with age.”
Keep scrolling to discover what’s behind Orbitkey’s approach to clever organization for better living, some extra details about their top products and why this is just the beginning of the real future-proof era.
1) Tell us a little more about the community’s support and the importance of crowdfunding for the brand to happen for real.
Orbitkey was born out of a Kickstarter campaign and helps us to build and maintain a core audience of highly engaged customers who know and understand our brand.
We are incredibly blessed to have such a great community of backers who we regularly look to for insights and feedback that greatly informs our new product development.
“Not only does this help us to make better products, it allows us to take more risks in our product development and to push the envelope further.”
There are obstacles at every turn and making sure that you are making these decisions based on solid insights from real-world users is essential to ensure you don't spend a year working on a product that nobody needs.
2) How do you think the Orbitkey ID Card Holder System will make the heading back to the office process simpler?
The ID Card Holder Pro system is a project with a high user-focused approach and our first wearable product.
“We took the opportunity to dive deeper into understanding how we could make the most meaningful experience for users who carry an ID with them day in and out.”
3) How is design related to that?
Through our intensive research, we gathered the key metrics that users required from the product and metrics we could to take this product segment to the next level.
The privacy feature, dual scanning, carrying multiple cards, being able to remove the lanyard easily, and choosing how you attach the ID system to your body depending on your outfit are some of the examples of the small yet important design decisions that can create the largest impacts.
4) Leather is a reliable material when it comes to striving for long-lasting relationships that will provide the excellence we all look for. Was this choice of material intentional?
We thrive on the challenge of working with a natural material and pushing it to its limits. The molding process used to create the 3D form of our ID Card Holder Pro is an excellent example of this — there were months of trial, error, refinement and many, many, many rounds of samples.
“High-quality leather has long been a hallmark of Orbitkey and it's pretty much a love/love relationship that we have with that.”
It's working with constraints like this that keeps a design honest, driving continual improvement that ultimately ends in delivering a better result than if the material just did everything for itself.
5) Do you think that the combination of high-end material and upscale technology can open space for something like smart leather or any other surprises in the future?
Yes, of course. The material landscape is evolving, offering new surfaces that perform in completely new ways. This is especially evident in the leather and textile space where there is a lot of development in the production process like 3D weaving and material composites. It's an exciting space, and we are definitely looking forward to diving deeper into it.
6) After being honored with the Red Dot and iF Design Awards for Nest, what are the next steps?
We feel incredibly honored to have been blessed with these two prestigious awards for one of our most recent products.
2022 will see Orbitkey ramp up our focus on sustainably and ethically sourced materials and improvements in our supply chain.
After all, layered on top of all of this is the climate emergency that we face as a global community. This is a process we've already begun under our Climate Neutral Certification, with our ID Card Holder featuring leather sourced from a tannery that has been awarded a Gold Rating by the Leather Working Group.
“We're really excited to act as a vehicle that educates our customers about the amazing work being done by tanneries focused on the future of leather production.”
Find other ways utility-driven designs push us further into tomorrow.