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Sheron Barber walked us through his latest collection in a one-on-one virtual appointment.

Sheron Barber's latest collection and his east coast aesthetics.

The american designer invited us to see his new pieces in his atelier and talk about his latest collection in a one-on-one virtual appointment, showing us how unique his work is.

METCHA - Sheron Barber - east coast aesthetics - a man on a motorcycle wearing leather pieces by Sheron Barber's collection

METCHA - Sheron Barber - east coast aesthetics - a man wearing leather pieces by Sheron Barber's collection

Still working with exclusive and urban references, the creative director brings some beautiful craftsmanship in his latest collection named 39°55’33.2″N 75°05’59.1″W.

The capsule is influenced by Sheron’s upbringing in Camden, New Jersey, and the heavy motor-cross sub-culture that exists in the region. His old neighborhood was his muse: the heavy motor-cross sub-culture in key designs that are all about functional, removable, adjustable easy-to-wear pieces alongside active shirts, premium Italian leathers, laser-cut holes, adaptive crew necks, we have everything.

METCHA - Sheron Barber - east coast aesthetics - two men on motorcycles wearing leather pieces by Sheron Barber's collection

The debut capsule reflects the evolution of this lifestyle. The genderless capsule brings technical leather pieces and explores craftsmanship through upcycled and repurposed materials in which the creative director is rooted. Most new pieces are black — Sheron's favorite color — because it allows him to work and focus on the design he wants, on the silhouette, construction, drape, and texture.

Tap play or scroll down to get to know more about in his own words.

"My approach to design is utilitarian, my aesthetic is very EAST COAST. We make garments that are utility-driven."

METCHA - Sheron Barber - east coast aesthetics - a man wearing black leather pants and coat by Sheron Barber's collection

All the references for the concept of this collection were linked to the universe of pedal bikes in the streets, dirt bikes, super sport bikes, so we asked him about them.

"I think motocross is to hip-hop now what basketball was like in the '90s. It's an opportunity for everybody to come out and come together to just enjoy themselves and let it free."

"This collection is meant to fit a little more boxy, a little more oversized. Just to give it that early to mid-2000s hip-hop feel."

METCHA - Sheron Barber - east coast aesthetics - a woman wearing leather pieces from Sheron Barber's collection

Still talking about concepts of the collection, we saw the fuzz around what all those numbers on Sheron's instagram and in the collection's name meant.

"We named this collection the geographical coordinates of my starting point, which is the city I was born in and where I was raised. I think that's the beginning of the journey for me."

To talk about the materials used in a clothing collection is to talk about the effects of production, like all the sustainable approaches and the conscious production of a brand. For some people, sustainability is about using what they consider to be sustainable materials; for some other people, it's about pieces that will last a lifetime, but we guess, this time, it's both.

"I think if you buy one of our leather goods, it lasts a lifetime. I think — I would like to think — we make garments that can be passed down generationally."

METCHA - Sheron Barber - east coast aesthetics - a couple on a motorcycle wearing leather pieces from Sheron Barber's collection

Find more about the craftmanship of Sheron Barber.

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