LOEWE took another step toward sustainability
The industry has gradually adopted sustainability practices,
but how can brands consciously revisit their own classics?
Spanish brand LOEWE, for example, took another step on its journey to emphasize upcycled designs. They recreated one of their iconic pieces from the spring/summer 2015 collection, the Woven bag.
This initiative is part of the Surplus Project for a production environmentally responsible. The brand re-used strips cut from their leftover calf leather from previous collections to recreate something new and sustainable.
LOEWE has been working sustainably on its projects, valuing upcycling, and considering eco-impact as you saw at FW'21. About the Woven process, artisan Ana María Muñoz worked in an artistic and manual way, cutting leather into strips, then braiding and sewing them. This human touch makes each bag unique. Tap to play. 👇
In Woven, LOEWE reused a smooth classic calfskin and a finely textured soft-grained variation, mixes neutral and bold colors, avoiding waste and preserving such special materials.
The result of this work is a combination of traditional and functional in a handmade geometric-mosaic basket with an embossed anagram. It is the best of LOEWE style with an upcycling upgrade.
And speaking of the future of design, check it out.