Heliot Emil create a universe for PFW 21
The designs created by Danish brothers Julius and Victor Juul uses technology to customize the experience and offer a universe in which clothing has significance. This is practically the motto of Heliot Emil since they started working together. Minimalism, neutral tones, strong shapes, and innovation are part of the brand identity.
Even before the world changed its form of communication because of the pandemic, Heliot Emil tried a virtual and 3d format creating a whole space where all is connected. The brothers used these techniques in their last collections: Amorphous Solid and Compos Mentis.
After performing Unstable Equilibrium at PFW 2021, it's evident that Heliot Emil has mastered the balance with high-tech resources to connect with people. This was seen a lot during the pandemic, the industry needed to reinvent itself and create alternatives for the shows, as we talked about before here.
In the Spring/Summer 2021, Julius and Victor show once again their ability to work shapes in a refined and detailed way. The choice of leather and high-quality materials is essential to achieve the results and maintain the brand identity. Helliot is always looking for the best in technology, sustainability, and experience.
Scroll for 7 designs we picked from their latest show.
Being the only means of contact last year, Heliot Emil created a design exclusive for phones. The Phone Holder is a harness strap in cow leather with the HE embossed logo. €330.
Mixing shapes, the Tote Bag looks like an architectural piece, but better, because it’s adaptable. With an adjustable strap, suede, and a silver logo, it's pure art. €560.
The Carabiner Box Bag plays with industrial metals and classic shapes. It’s classy but strong too. €400.
Young and practical, the Strap Bag has a single compartment and multi-adjustable strap. It’s white, but nothing basic. €380.
With a mix of the best leather, the Hiking Boot is monumental. This design has a lacing closure on the front, Vibram sole, and a carabiner detail on the back. Fight-ready! €550.
Top and pants
It’s an iconic combination. The water-resistant jacket has laser cuts with bonded taped slit pocket details and an integrated face mask. The pants are made of lamb leather with shaped cut details and invisible zippers on the inner seam of the legs. LT €850.
If Heliot was looking for a balance in asymmetry, it did it. 🦾
More virtual experiences? Meet Miquela.