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No time for imagining fashion shows as we used to.

Breaking News: LOEWE's FW21 show alternative

2020's global impact on consumption wasn't industry-specific, with the pandemic affecting markets from food to fashion ― pushing the most innovative brands forward to finding new ways to connect.

In the wake of LOEWE cancelling their FW21 show, their alternative measures by creative director Jonathan Anderson proved to be even more groundbreaking. Reverting back to basics, the label subverts the modern fashion industry as we know it by ditching the standard and opting to present in the most commonly-found form of traditional media there is: print newspapers.

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The womenswear collection appropriately titled "A Show In The News" presents the release with a bold newspaper supplement announcing “THE LOEWE SHOW HAS BEEN CANCELLED” alongside their logo ― to be distributed by the world's leading news titles including Le Monde in France, El Mundo of Spain, and The New York Times.

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Within the pages of the collection itself, photographed by Fumiko Imano, you'll find that LOEWE's affinity for statement and vibrancy still stands in unprecedented times. Bright, acrylic tones accompany structured graphics in contrast with billowy silhouettes, creating a modern abstract art aesthetic.

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Standouts include the return of the label's Amazona bag, originally released in 1975. The quintessential LOEWE piece returns in a timely manner as the brand embraces the old-school over the modern for this season, arriving in Nappa calfskin and jacquard variations that complement the collection as a whole. As far as new creations, the line introduced the Goya bag: a new shape for the brand that arrives in a range of exquisite leather options, assembled with top quality craftsmanship.

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If you have a taste for nostalgia, free editions of A Show in the News will be available at selected LOEWE stores worldwide, for a limited time.

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