Five 2021 high-end collabs between streetwear and wheels.
Streets rule when it comes to expressing boldness.
So, it’s clear why the highest-end car manufacturers have decided to meet streetwear labels at the crossroads for powerful collabs.
Even though it’s been happening for decades, now it’s easier to see breakout creatives giving their touch to timeless wheels.
Limited-edition concept cars with exclusive leather interiors elevate streetwear to a high-end status that makes all enthusiasts excited.
With more and more artists & designers teaming up with automobile companies for bespoke creations, it’s undeniable that vehicles are just an extension of anyone’s aesthetics.
In the end, the symbolism of these collabs represents what the future of consumption might be like — people want to have it all their way.
Take a look with your own eyes at five 2021 collabs that prove it.
1 - Drake meets Chrome Hearts and Rolls-Royce for a cutting-edge take.
After wearing a basketball jersey from the brand for his Laugh Now Cry Later video, Chrome Hearts’ signature was embraced once again by Drake to customize his Cullinan. The crosses were combined with lots of leather and jewelry for quilted seats in an all-black interior.
2 - The eternal Virgil Abloh also left his touch on Mercedez-Benz.
Before the electric Maybach brought the innovation of the genius’s mind to the tradition of Benz, Virgil had already collaborated with them to celebrate the legacy of the G-Wagon in 2020. Back then, the designer teamed up with Benz to reimagine the whole car, including replacing the door handles with leather pull tabs as a way to deconstruct a status symbol and to foster some reflections.
3 - Kith brought its NYC-based mark to BMW.
Kith is no stranger to giant collabs, having worked together with Versace, Nike, and yes, BMW. Ronnie Fieg’s urge for authenticity gave life to two special-edition cars. The red 1989 E30 M3, Fieg’s personal car, and the 2021 M4 Competition, limited to 150 editions that featured Kith-embossed black merino leather interior.
4 - L’Art de L’Automobile x Porsche was all that Arthur Kar deserved.
The classic cars’ collector Arthur Kar got his auto-focused streetwear brand L’Art de L’Automobile together with Porsche to celebrate the 968’s 30th anniversary. The vehicle featured a pearl green paint job with matching accents on the interior, which included the highest-end black leather and Recaro seats. Although the car wasn’t officially released, Kar’s brand launched a capsule with green racking jackets and other apparel inspired by this memorable collab.
5 - Fragment x Maserati collab was just a matter of time.
Hiroshi Fujiwara is well-known for hyped streetwear collabs, so, when his Fragment Design Studio made its way toward the Italian Maserati, we couldn’t expect less than something unique. The exclusive 175 custom Maserati Ghibli was inspired by Itanji, Japanese for non-conformist, with interiors covered in premium leather, featuring Alcantra seats, dark blue seatbelts, and a Maserati logo embossed on the headrest.
More one-of-a-king wheels can be found here.