Discover the DAB Motors x Burberry....
A new dimension to sustainability and high-end is upon us.
Seeking more conscious ways to feed the natural and humanistic desire to explore, DAB Motors and Burberry collaborated on an exclusive electric motorcycle named Concept-E RS Burberry Edition.
Everything was projected for the bike to have a long lifecycle, especially by using aeronautical manufacturing and choosing monogrammed Italian leather for the seat and grips.
The upholstering was all made according to Burberry standards with the brand's visual identity and conscious leather production. This means the fashion house is committed to sourcing 100% of the material from tanneries with environmental, traceability, and social compliance certifications by 2022.
Ultra-limited, the bikes will have only 20 units released with two color options — metallic gray and midnight blue. Priced at €29,900, the exclusive piece will be sold at some of Burberry’s flagship stores including London, Dubai, New York, Los Angeles, and Tokyo.
Besides its extra sustainable core, the design is a statement of how motorcycles can be portrayed as fashion accessories. Simon Dabadie, CEO and founder of DAB Motors, shared that he "created DAB Motors through a fashion and design enthusiast vision, I wanted to present the motorcycle as a true fashionable device capable of generating desire and expressing identity.”
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