Browns: the next step in Farfetch’s vision of digitizing luxury
After the pandemic, our way of consuming will never be the same. Despite the increase in impulsive purchases due to moments with few distractions, most people understood that buying little and buying well is better than buying too much and discarding.
Farfetch has been working on this since before the world went crazy about circular business. They’re on a mission to become the global platform for good in luxury, to continue innovating, and to offer a range of solutions to customers. The initiative of repairing and restoring shoes, bags, and leather goods changes the traditional way of buying, assuming responsibility for the environment and the future.
The use of leather already demonstrates a concern for sustainability, since consumers are looking for durable designs. When repairing its own pieces, the brand makes its relationship with customers more durable as well, and this experience is something that we learned how to value since the stores were closed.
Virtual dressing rooms and 3D shows are definitely here to stay, and Farfetch is already prepared for a high-tech comeback with more conscious shopping.
Recently opened, Browns store on Mayfair’s Brook Street is the latest iteration of the multi-brand e-commerce marketplace. It's the next big step for Farfetch to evolve into the tech and digitized luxury industry.
Farfetch will use the online experience to help you make the right choices. Personal shoppers will have access to the products you liked and be able to know what to offer, avoiding impulse purchases.
Curated, multi-branded, responsible, and now with high-tech experiences.
Our style experience is also fully virtual.