Balmain is here to mark the future of leather handbags
Given the growing luxe fashion's recent successes outside the realm of leather goods, with hit products like Louis Vuittons Billiards table or Chloe parfum pack design seizing the spotlight, handbags remain the industry's biggest and most rentable category. Bags will, therefore, be critical to any post-COVID sales rebound, as says BOF.
Balmain recently updated and re-introduced Monsieur Balmain’s PB pattern, which was inspired by his fascination with the intricate labyrinths of French Renaissance gardens. The brand's archives are filled with designs from the early ‘70s covered with variations of that motif.
"Updating those designs and aligning them with my own love for strong black-and-white graphics seemed particularly right for this moment.” - Olivier Rousteing.
In the last few years, the market for sneakers, jewelry, and accessories has grown a lot, while the market for designer handbags has become increasingly competitive, with new models from infinite apparel houses at every moment. But taking advantage of the exponentially increased feeling of nostalgia during the pandemic has been part of the solution the brands have been using. Louis Vuitton and Burberry have had that moment recently, but now it is time for Balmain to revive a classic model from the '70s.
It is clear that the luxury market does not operate at such a fast pace without its leather goods involved. In addition to the Monsieur Balmain’s PB pattern revamp, the brand has also launched exclusive pieces recently with a focus on leather craftsmanship for its FW2020 collection. Find two of the latest below.
The blue custom-made crafted leather corsets that are molded to the body.
The classic JOLIE MADAME silhouette modernized by diverse textures and contour.
Be it old, new, or revisited models, Balmain's women's designer bags rely on three distinct sources of inspiration: the house's rich archives, the atelier's continuing mastery of traditional couture techniques, and the immediately recognizable style that Olivier Rousteing has worked to impose upon the house since he was named Creative Director in 2011.
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