Adidas Forum new colorway with Slowthai and Beabadoobee.
The rush of a morning run? The lightness of dancing to a dope track? Inspiration comes and is felt in many ways, and the new Adidas Forum campaign is an incentive for you to move until you feel it.
We've already shown you here how the brand has worked with the return of the Forum silhouette and pushed it into the mainstream market, showing the basketball leather classic now on skaters' feet and in outdoor activities. Adidas has also invited a number of artists and musicians such as Kevin Abstract, Steve Lacy, and now Slowthai and Beabadoobe to join the team of inspirers.
The campaign couldn't come at a better time, as the Forum had a strong presence during the Tokyo Olympics, mainly in skateboarding, and the brand is releasing more colors of the free-spirited sneakers.
In addition to the white leather kicks with blue stripes, the nostalgic line brings a high version of the model, in shades of black and pastel blue, and another low version with red stripes and navy blue details. A tribute to the roots of skateboarding, which has never been so inspiring.
All colorways are available on Adidas' website and authorized stores.
Skateboarding fans, Eugène Riconneaus has a story for you.