Adidas Originals reintroduces Forum Sneakers celebrating NYC Park culture.
New York City has played a crucial role in the development of modern sports and street fashion. That's why it was the first stop in an Adidas Originals series that's reintroducing an icon evolved: Adidas Forum is back to spark the expression of a new generation.
Born from necessity and built with purpose, the white and blue leather Adidas Forum changed the game in 1984, instantly becoming the most innovative basketball shoe of its time. As quickly as it was adopted on the court, the acclaimed silhouette transcended the hardwood, becoming an early streetwear icon.
Once a hoops classic, its versatile design and the durability and strength of leather soon transcended the athletic heritage to become a sneaker made for all pursuits. In fact, this durability, both of the timeless design and the choice of material — premium leather with suede inserts — is the ideal choice for the new sustainability and slow fashion values of Gen Z and its new tribes.
Now, the brand embraces this cultural background to show off the creative communities thriving within American subcultures.
The first stop turns our attention to the energetic world of NYC park culture — with the new leather Forum taking center stage — where they connected with CODA Skateboards owner and fabricator Pat Smith.
Smith has been actively contributing to build more play spaces for young people in NYC’s public parks. Founded in 2003 in Brooklyn, CODA began as a creative outlet for him and a way to give back to a sport and community that gives so much.
To continue showcasing Forum’s versatility, the brand teamed up with HIGHSNOBIETY to visit more seven vibrant communities across the US to spotlight local subcultures and the people pushing them forward.
After parks in NYC, we can expect breaking in LA, beatmakers in Philadelphia, Caribbean dancehall in Boston, bike life in Atlanta, ballroom vogue in Detroit, slab culture in Houston, and Chicago’s art scene.
Each city scene will be introduced by other local creatives and experts from the area.
The sneaker has gone back to its roots in early basketball culture where experimentation and thrill-seeking were a driving force of the sport and that's what they wanna capture.
Ready for more? Dive deeper into the Forum design in our run-through right here.