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METCHA | A global initiative aimed at taking leather-oriented stories into the spotlight to reflect today's generation's view of design and culture.

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A selection with The-Weeknd-on-a-leather-jacket-walking-into-the-sunset seal of approval.

7 new music videos to warm up for Travis Scott featuring A24.

Travis Scott's new collab is def next level: A24. If you also cannot wait for it, we selected the coolest new music videos to set the mood 🌇.

The Travis Scott Merch Multiverse is getting bigger, but now it's not just some new product, it's a whole entire movie co-signed by the internet’s favorite production company, A24. The same from Midsommar and Uncut Gems.

Scott’s Cactus Jack Films has signed a deal with the company to produce movies (yep, more than one), starting with a project Scott teased on Instagram: he posted a photo of the “first draft” script.

Though the title is blacked out with marker in the shot, Scott’s reps confirm that the project will be called Utopia, also the name of Scott’s upcoming album. But, for now, we can only speculate what kind of movie this will be and what more products it will generate (further expanding the multiverse).

As we're impatient to see this featuring, we've occupied ourselves with selecting the 7 hottest new music videos you're going to see today. Keep scrolling 👇

1. The Weekend - Take My Breath.

We already told you about how The Weeknd was seen in GQ Magazine wearing what defines his visual art form: well-constructed leather fits. But today, he wore it to take our breath away in his freshest music video dropped on YouTube. The power of matching a leather jacket with a tie.

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2. Syd - Fast Car.

Who wouldn't want to be in this Syd vibe? Messing around on comfortable leather seats on a desert beach. New road trip and chill soundtrack for sure.

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3. Måneskin - I Wanna Be Your Slave.

Emo is back. And so are leather harnesses, chokers, bracelets, and boots combined with fishnets and lots of make-up. Måneskin brings that to hard rock with a fresh gender fluidity touch.

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4. Dave - Clash (ft. Stormzy).

Dave always draws attention to his sneakers, cars, apparel, and accessories. And in Clash, he even counts it all. At 1:21 he shows off his bespoke Shoe Surgeon snkrs. Remember METCHA's own Shoe Surgeon collab?

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5. Doja Cat - Ain’t Shit.

Miss Cat doesn't need anything else other than a powerful all-leather outfit to hypnotize us in a video. These leather boots are a statement.

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6. IDK - Dogs Don't Lie (Official Video).

IDK is an artist on the rise to keep an eye on. The story this video tells is not just in the music, it's in the details like the contrast between those leather shoes and the Air Jordan's in the beginning.