YSL new releases.
To start, you can play Paramore's Misery Business or Willow Smith's fresh Transparent Soul, because the news is good: emo is back. Although millennials grew up with their bangs to the side, checkered clothes, and leather belts, it's Gen Z that's making this comeback.
Luckily, times have changed, and this time around it's not white guys carrying the music scene, as you may have seen on Tiktok with bands like Pinkshift and even here when we talked about the dope aesthetic of Willow's music video. Young people, women, non-whites, non-binaries, how are brands seeing this?
In their recent release, YSL proved that Tiktok's e-boys, e-girls, or whatever you identify yourself as are shaping today's style. Marc Jacobs and Rick Owens have presented subversive brutal leather pieces since last year, but with the change of collections, it was proven: it's the emo season.
It's not just YSL's leather jackets and the vampire vibes that never go out of style. Do you want the whole drip? Get some new drops from Vans Vault here and don't forget Dr. Martens boots, icons that have been part of this evolution of emo over so many ages.
Do you know what also came back? The highlights of the emo scene: leather belts with spikes, matching chokers, and chain bags to clip onto pants. The new gen isn't only transforming music, representativity, and the way we use social media but they're also encouraging brands to use better and more conscious materials. As Hayley Williams would say: It just feels so good.
Souvenir Official has a message from Gen Z to you.