Why the Sneaker Concierge service is a high-end status symbol.
Why do certain pairs of sneakers garner so much attention?
Mira Uttamchandani, founder of Sneaker Surge, claims that the most anticipated silhouettes sit in a larger context that embraces much more than the product itself.
Giving the sneakerhead community more access to rare, limited-edition sneakers, the platform’s approach sails on the original hype around coveted kicks.
Going beyond that, they take a deep look inside this culture to understand what pairs people will actually cop, giving them curated options based on the customer’s lifestyle, in different price ranges.
That way, Sneaker Concierge, their exclusive service, embraces and exceeds the end consumer’s expectations through a unique & high-end purchase experience.
Be it for the ones unsure about which pairs suit best their personality or for people willing to learn more about the sickest leather drops, the platform is there to deliver expert’s collections exclusively tailored for you to choose.
In Mira’s words, any pair that can tell a story or that are timeless collaborations tug on consumers heartstrings, such as the Fragment Design X Travis Scott X AJ1 Retro High, found for US$3,699, or the AJ1 High OG Dior, which have sold out immediately and substantially increased in price on the secondary market.
On the other hand, kicks like Nike Dunk Low in a classic black & white color palette keep appealing to customers for their simplicity.
Of course, the number of pairs released also plays a role, if it’s a simple supply and demand market. But the less supply, the higher the price.
Easy to match and a real wardrobe staple, the top leather silhouette has been released in various colors, all of which can be seen in videos and pictures through Sneaker Surge’s concierge service.
Being either the revenue drivers for high-end houses to express their concepts or just that elevated touch that’s not restricted to casual fits anymore, sneakers have been shaping the creative culture in ways we're still striving to understand.
For a chance to win a pair specially curated by Sneaker Surge, tap here.