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IT'S JOYRIDE TIME.

We dove into Jaguar's crafted interiors

In part one of our interview with Jaguar’s Interior Design Director, Alister Whelan and Materials Chief Designer, Siobhan Hughes, the two design execs dove into what keeps Jaguar consistently ahead of the curve — and there isn’t just one straight answer.

From the sleek exteriors and crafted interiors to the cutting-edge tech featured under the hood, every aspect of Jaguar’s design pushes forward to actualize a better, faster, more engaging driving experience — something core to the brand.

METCHA - Jaguar's crafted interiors - a toffee leather crafted Jaguar's interiors in detail

We went further into Jaguar’s interior experience and what makes it so luxe - scroll and get ready for top craftsmanship, fine leather, and meticulous detail.

METCHA - Jaguar's crafted interiors - a white leather Jaguar's interiors in detail

The brand’s commitment to innovation goes beyond car design, too. How did Jaguar become this creative power that manages to engage such a variety of communities and industries?

AW: Jaguar is a British brand with a multicultural design community that comes from a diverse range of backgrounds – from automotive and product design to fashion and architecture – and this is reflected in the vehicles we create.

As a design team, we love everything about the creative experience, not just its automotive output but anything experiential and creative – whether that is producing exhibits and installations for events such as Milan Design Week or branching out into the digital space with the Jaguar Vision Gran Turismo Coupé concept that was created for Gran Turismo Sport.

In the future, we will continue to draw on our legacy, reinterpreting our design values in a relevant and contemporary way as well as incorporating even more of Jaguar’s unique character into our designs. I think Jaguar has license to put its own spin on British design and we are very much about that creative tension – the play on the new with the old, mixing traditional and contemporary materials, or analogue with digital. Jaguar’s limitless thinking is also shown in its platform crossovers + conversations with other brands.

METCHA - Jaguar's crafted interiors - the leather Jaguar's interiors in detail

Leather interiors are the equivalent of quality. What other aspects make this material the best choice for Jaguar to complement its luxury designs?

SH: Leather is a very special and specific natural product. Our customers really appreciate the craftsmanship and the feeling of luxury the leather adds to our cars. Leather has a beautiful ‘hand’ that enhances the comfort of our cars – it’s a very durable material which takes on a wonderful patina over time.

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METCHA - Jaguar's crafted interiors - the leather Jaguar's interiors in detail

People love things that represent attention to detail, trustworthiness and timelessness – it’s why we combine classic elements like leather within a thoroughly modern context.

"LEATHER EXUDES AUTHENTICITY AND PURPOSE."

METCHA - Jaguar's crafted interiors - a toffee leather Jaguar's interiors

Warmth & comfortable interiors can take the consumer on an intimate journey on its own, right? When it comes to experience, how can leather encourage that feeling before the engine even starts?

SH: The colour and the finish of leather – the natural grains and textures – can heighten the feeling of warmth and comfort. The smell of leather is inimitable and synonymous with luxury. It evokes memories and positive feelings. Your first impression as you enter a Jaguar is – and always will be – as important as the performance when on the move.

Besides comfort & experience, what other values guide the design team when it comes to interior tailoring?

SH: Beyond comfort and experience, we want to delight our customers with thoughtful touches and meticulous attention to detail. They appreciate the feeling that someone has thought about them, and discovering little touches long after their first encounter – for example the animal print featured on the E-PACE seat labels, and the baby cub graphic on the windscreen obscuration band.

METCHA - Jaguar's crafted interiors - a Jaguar paint from Jaguar's crafted leather interiors

METCHA - Jaguar's crafted interiors - the leather crafted Jaguar's interiors in detail

Since we’re still on the experience topic, how is Jaguar applying this value to empower the spirit of human endurance in the times we’re living in?

AW: As a team, we’ve taken some time to reset mentally and we are encouraging ourselves to question everything – many of the team are working from home and they’re doing a lot of trend research. The recent Covid-19 pandemic hasn’t necessarily created any new trends, however it has accelerated the ones we know about, such as health and wellbeing.

Interiors will also become more of a sanctuary from the outside world, with the space designed with comfort and relaxation in mind. Technologies around cabin filtration and air quality as well as driver and passenger monitoring systems will become more prevalent in car interiors. We’re also seeing a reappearance of nostalgia – people are looking for a sense of warmth and reassurance during these uncertain times.

METCHA - Jaguar's crafted interiors - a yellow Jaguar with leather interiors

Nostalgic comfort for the win.

Stay comfy and kick back with more [metcha originals] here.

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