Volta Atelier and how sustainability is a rule, not a phase.
What has changed on the green scene since the beginning of the pandemic?
The world stopped, people understood that we definitely had a negative impact on nature, and we learned to value the durability of each thing.
“The Pandemic made us think about the essential aspects of our life. We saw not only people concerned with their own health but individuals and organizations working to help others during this period,” Fernanda Daudt, founder of Volta Atelier, told us in an exclusive chat.
“People are feeling the pressure and, more importantly, are becoming more conscious of their share of responsibility for society and the environment. In our case, when we started, sustainable practices were a 'plus' in most customer decisions. They were buying the bags regardless of our sustainable practices but were happy to know about it. This has changed dramatically.”
“Now, we believe sustainability is becoming a precondition of any sales.”
During this difficult year, they launched a new collection maintaining social and environmental responsibilityat their core, with a bold narrative in colors and shapes. Take a look at Navigli and the super versatile Bay Ridge.
Long before recycling became a “trend,” Volta already worked with scrap leather only to create designs full of history and timelessness. By doing so, they escape from what is called "greenwashing", on which brands claim to be sustainable without properly taking care of their materials and process.
“It can be seen as a 'trend,' but it is the zeitgeist and it will become the standard. A brand that sees sustainability as a momentary trend and is not prepared for this new standard will probably face great difficulties in the near future,” she explained.
“We might have lost some opportunities here and there because of the constraints of using upcycled leather, but, in the long run, it has been paying off.”
If you don't remember or are new here, Volta Atelier's pieces are traditionally hand-sewn by women artisans, refugees, or in a state of vulnerability. Each accessory represents not only the brand's responsibility toward the planet but mainly the social and transforming role in these women's lives.
“The connection comes from the visible hand-stitching, the tag signed by the artisan, the design that is thought of being a canvas to show all the power and aesthetics of the leather.”
Green creative minds ready for the future in [metcha originals].