Undun celebrates skate history.
Before looking directly at the fantastic shoes, you need to know that the diverse body of French designer Eugene Riconneaus's work is steeped in the underground Parisian skate world he grew up in.
Pulling key aspects from this culture like shameless self-expression and rebellious social transgression, Riconneaus builds creations that empower his audiences, whether it be through paintings, photography, or shoes that strike the ideal mark between functionality and artistic experimentation.
One such brand that embodies the core tenants of Riconneaus's creative process is Undun: the designer's label that exists as the sole independent French skateboarding brand. Going beyond the delivery of premium skate shoes with a focus on upcycling, Undun pays homage and recounts France's subversive street culture with narrative-based designs that individually act as "a chapter in an unfinished story."
We talked to Riconneaus about the label's mission and what it means for today's scene ― catch it below.
"In regard to Undun, I like to say that I'm actually not the designer, but the actual designer of Undun is history. It's about a reflection of Gen Z, but not really ― because the concept is that each shoe is an unfinished chapter.
We create a lot of editions that are connected to a lifestyle ― a place where people skate, breakdance, or perform music. It's about retracing and re-sharing the story of today's styles ― the entire history of sneakers, but I'm just here to be the creator of the brand and the story creates itself.
In the past year, we did a very interesting project that brought together a group of skateboarders and called for a video narrative of their group skating. They began as strangers and became friends over the course of the project. We have many side stories of diverse people that meet for mutual projects, and the shoes are just a reason to bring them together ― but in the end, it's not about the shoes, it's about making connections and rethinking skating."
The ultimate "do it for the culture" mindset.
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