Travis Scott collaborates with Kim Jones for Dior's Spring 2022 Menswear Collection.
It's not their first time together, and not even close to the first time collaborating, but this time Travis Scott and Kim Jones made history.
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After being the frontman for the Dior x Air Jordan collection, modeling the sneaker and apparel for an official campaign, La Flame has linked up with Kim Jones once again to co-design the leather-filled Spring 2022 Men’s Collection.
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This is the first time Dior has partnered with a musician for a complete collection. And the result was unveiled at Paris Fashion Week on an also historic runway.
Christian Dior journeyed to America to celebrate his debut collection in 1947: one of his first stops was Texas, an unexpected destination whose grand canyons and huge dusty deserts made a lasting impression.
Inspired by this Dior’s deep-rooted connection, Kim Jones lassoed this legacy into today, collaborating with the Texan rapper, singer, songwriter, and record producer. The title is Cactus Jack Dior, drawing its name from Scott’s Cactus Jack Records label.
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Travis has reimagined Dior's logo with a series of hand-drawn graphics, utilized as prints and embroidery. Other motifs, including the topography of Houston, the Cactus Jack character, and imagery drawn from Dior’s archives, became patches, trophies of imaginary trips that adorn bags and leather souvenir jackets.
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