The Weeknd made history in an Jeff Hamilton's leather jacket
Abel, better known as The Weeknd, has a life journey to tell. One of the highlights might just be last night's Super Bowl halftime show.
The highly-anticipated performance did not disappoint as the singer's colossal energy made the Raymond James Stadium look small with a cinematic medley of some of his biggest hits.
To celebrate the night, The Weeknd and XO — the record label he founded with Amir "Cash" and La Mar Taylor — teamed up with other big names.
Also showing off some Louis Vuitton upcycled leather sneakers, the trio turned the backstage drip into the main deal.
Uniting NFL, Roc Nation and Bravado with Jeff Hamilton, Warren Lotas and Wilson Football, they were set to drop three capsule collections including Jeff Hamilton's masterful limited edition leather jackets.
This is NFL's most extensive product launch ever in a Super Bowl halftime show performance — & we're glad.
If you got your eyes on the premium leather jacket with embroidered logos by the METCHA former interviewee, you can get yours for $1,200 USD at The Weeknd's official webstore.
For more jackets made for superstars, catch our exclusive one-on-one chat with Jeff Hamilton.