the latest and powerful Reebok x Pyer Moss
PYER MOSS x REEBOK relationship & design process with Jean-Raymond has evolved and grown really quickly.
Kerby Jean-Raymond is a predecessor of the social movements we see today on and off the runways — as we explained in this article here. And after recently being appointed Artistic Creative Director for Reebok Studies, he has released his latest Reebok by Pyer Moss Experiment 4 Fury Trail colorway.
Pyer Moss uses the runaway as one of the platforms, among other spaces, to challenge social narratives and stimulate debate. Since a fashion show is never only about clothes, just a few presentations this season were as insightful and meaningful as Pyer Moss's — which took place in New York, at Brooklyn's historic Kings Theater.
This show featured the debut of Pyer Moss Collection 3's Reebok, the next chapter in the series "American, Also", by Kerby Jean-Raymond, which seeks to discuss the human condition while giving a platform and attention to untold stories.
The new pair to join the Reebok by Pyer Moss footwear series is the Experiment 4-Fury Trail Fresco. It has a knit top with a rubberized leather mudguard for durability and luxe touch, and on the lace shroud and heel tab, there is the Reebok by Pyer Moss branding. Built as a sacred object divided into three layers, each represents all those who, in the face of adversity, climb to success through the creation of something sacred.
Although most fashion shows have a soundtrack, Jean-Raymond took a step farther, bringing a monologue to the opening. A message came to light and it was clear: the injustice and poor treatment that black people have faced for ages will not be overlooked, and that, in the face of history and the present, people have “… a freedom on the inside that the world didn’t give them and the world could not take away.”
Shop the sneakers and collection here, and read sum more sneaker news.