The core of IMPATIA's reinvention in the game table niche.
A game night is already a bespoke experience by itself and the label just embraced it.
IMPATIA or Impátia - as some people pronounce it in different parts of the world - is a high-end design company specialized in handcrafting exclusive game tables, handcrafted in Italy.
Coming from a small, modest family in Kentucky, Gregg Brodarick's life and vision as an architect was completely transformed after he moved to Venice for a year of studies. And like many young exchange students, he fell in love with Europe and Italy.
"There's a lot of architecture in IMPATIA and what we do in our products. And the fascination of an American architect who's moved to Italy and the fusion of cultural backgrounds. The passion for innovation that might come from that kind of culture mixed and design all across. And this all brought together a desire to dig, to explore in design as well."
The creative found, through his products' instantly recognizable identity, a way to turn the label into a reference in the niche market of game tables.
With innovation at its core, the work reflects the congruence of architectural details and product design, mastering the use of glass, metal, and leather in exclusive details.
The creation of each product is full of interpretation from the first glance, becoming a representation of a lifestyle that pushes them to reinvent the classics.
While standing out for the same craftsmanship Italy is known for, but still with the American lifestyle embedded in it, including having NBA stars as clients, IMPATIA gives meaningful purposes to something that has always been a part of our lives.
Keep scrolling to find what's behind Brodarick's creative mind.
How did you unite the traditions of architecture, Italian design, art, and craftsmanship to produce luxury game tables?
"It's a fusion of architectural details and product design. If you look at our products, it's technology, engineering, and details that you find more typically in architecture. We have a great use of glass, as well as metal and leather. The attachments and how the pieces come together, I think they come through the background and invention. I have a passion for being an entrepreneur, there's such a child-like wonder in wanting to do something. I've always wanted to create something of my own, so it kind of all came together that way."
What was the idea of bringing the highest materials like leather and metal to this specific niche?
"Through collaboration with friends and other designers came the idea of reinterpreting game tables in a contemporary way. We wanted to reinvent and bring those into the formal living spaces. So the use of glass gave an identifying element to the product."
Glass isn't typically an Italian product. So, they couldn't sign a piece with "made in Italy" with materials which aren't, let's say, typically Italian.
The brand found in leather a way to bring IMPATIA closer to the Italian market, very focused on craftsmanship and cutting-edge design.
"We had to fuse the products with what speaks a little bit more of the local culture. You can't identify a made-in-Italy product without exploring the artisan production of leather."
Created for a game in which focus is key, the outstanding design pieces set the mood and leave a lasting impression. It's for people who want to collect, to have a lifelong item that translates more narrowly to who they are.
"We love the association with fashion. But we hope we're not creating products that are fashionable, that have a lifespan. We're trying to reinvent classics, and hopefully, our pieces will become classics in time. There is a little bit of a mixture of art that we like to think the pieces are. We're not a high volume company, we make exclusive pieces and we try to have contact with the people we're selling to."
What is the most challenging part of merging different knowledge and elements into one established product?
"The hard part is finding the right artisans and making everything come together, because we also have a very high standard of what we want to do and sell, what we want to give to our clients. We're trying to incorporate versions of the product, interpret it with leather in all of our products. So you have to find the best of the best, and who does leather in furniture is a little bit different than who does leather in clothing."
The products certainly highlight a tailor-made experience that brings together a luxurious range of materiality and premium craftsmanship.
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