taking flight for "Air" Jordan x Off-White collab
BRANDON JOHNSON HAS DONE OVER 7,000 JUMPS IN HIS LIFE, but taking flight while wearing a pair of Air Jordan x Off-White sneakers was a first.
Virgil Abloh, the creative mind behind Off-White, blends heritage-inspired aesthetics with his label’s own signature graphic approach in all his Jordan Brand collabs. For advertising the new drop, the team has chosen a different movement tho... a flight, to be exact.
Skydiving instructor Brandon Johnson took the shoe to the skies of California, leaping from 13,000 feet into the air. Being a man who seeks freedom in the sky, Johnson says he has a passion for flying, and he talks about the inspiration people get from flying souls like Michael Air Jordan.
"As a child, in Arlington, Texas, he was always looking up. He loved astronomy, aviation, and speed; he first committed himself to football and then to sprinting. He got a track & field scholarship to the University of Central Arkansas, and though an injury put him on a different path, it also brought him closer to his aerial ambitions." - AIR.
Before continuing, be sure you also check our article on the Air Jordan Sail 4 x Off-White, painted in a clean leather, nubuck, and suede construction, featuring a cream palette that's as premium as it gets.
As a kid, the designer Virgil Abloh also took inspiration from high by heights. He used to watch Michael Jordan take his incredibly high flights in direction to a basketball hoop on TV, and from there he took inspiration and the desire to make impressive collaborations with Nike Air Jordan.
"Humans have yearned to fly for thousands of years, evidenced by numerous winged inventions throughout history. And though our bodies aren’t built for bird-like soaring, some of us have come to define flight by the feats of great athletes. MJ’s gravity-defying style not only changed basketball, it lifted our imaginations. A millisecond of him, frozen in the air, crystallizes a singular, courageous power that captivates each new generation." - AIR.
Go to air.jordan.com to find out how Brandon's furthering his passion for skydiving and to discover the process of wearing Vs in the air.