Silhouettes reimagined in Ruohan Wang x Nike
There is no more time to waste when it comes to changing habits for the benefit of the planet. Aware of these issues, Nike created Flyleather in 2018 as part of Nike's Move to Zero initiative. Flyleather is a new super material made with at least 50% recycled natural leather fiber, a key feature to still preserve the things people love about this material: the look, the feel, and even the smell.
In a mission to make leather even more sustainable, Nike called Chinese-German designer Ruohan Wang to color 3 of its most memorable designs: Air Force 1, Blazer Mid '77, and Air Max 90 in 2020. The release took place on September 24 last year, and all designs sold out on the brand's website. It's still possible to find a few copies in authorized stores, check in your country.
We chatted to Wang recently and talked about her connection with nature, her origins, and how human relations inspire her work here, and all these characteristics are very present in this collab.
About the collab, we asked how Wang brings her personal perspective on sustainability to the material, and to the campaign filled with Nike's iconic silhouettes as a whole.
“When I received the invitation to work on the project, I instantly had the idea to design something striking by using the power of colors, because the material can present ink color very well.
Behind these colors, people will ask and discover the meaning of the recycled materials, as well as the messages behind the visuals: first, embrace Earth the same way it embraces us with magic nature; and second, appreciate natural materials in their full evolution.
Also, the way I worked on this project resembles the way the material is made: I shredded the whole artwork into various fragments and rearranged all the elements, which became an entirely new piece.”
And she did it, the power of colors is present in every piece of this project.
Looking for the balance between sustainability and design? Here.