See why Ford Bronco is the OG off-roader
For decades, the Ford Bronco has been a game-changing member of off-roading culture ― and the brand is re-vamping its legacy to give back to the great outdoors.
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Ford made waves with the Bronco in the 60s, having created a vehicle that's rugged enough for any adventure but with a higher-quality experience set within roomy leather interiors ― a standard for Ford after decades of incorporating premium leather into their designs. The deluxe ride quickly became a go-to for many, from utility workers to military members to adventurers who simply want to take on new journeys.
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Reintroducing the SUV for 2021, Ford partnered with outdoor outfitter brand Filson to debut a completely unique concept vehicle with a noble mission ― to celebrate wildland firefighters and support the National Forest Foundation's conservation efforts. The Bronco + Filson Wildland Fire Rig Concept was timely unveiled during one of the most destructive wildfire seasons in history, and the idea arrives after a long history of both brands supporting the U.S. Forest Service.
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With a fitting forest green exterior and rugged build, the Bronco + Filson Wildland Fire Rig may look like your standard forest ranger ride, but the interior details bring the model to life while telling a story. Filson's signature otter-green duck canvas is complemented by premium black quilted leather ― inspired by the linings of Filson Cruiser jackets, the official Class A attire of the U.S. Forest Service since the 1940s. To get the true off-road experience, the vehicle's top can be rolled back and secured with ultra-durable bridle leather straps, also by Filson. For a brand with a passion for nature, you can bet that their leather process is as sustainable as possible ― a six week process of vegetable tanning with eco-friendly, natural ingredients minimizes waste and creates an incredibly durable, lustrous leather that promises to only get better with age.
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You can't beat elite build with an elite mission.
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