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With a collection designed for short day-to-day trips, the traditional German brand was strengthened in the pandemic.

Rimowa’s Never Still collection.

For a century-old brand to remain on the market, renewal is a rule, and Rimowa has worked like this for more than 120 years in the travel goods business. The bags that originated in Cologne, Germany, and today are part of the LVMH empire, have adapted to a future in which functionality is true high-living.

Since 2016, Rimowa has been working on more current designs, in collabs with Dior, Moncler, Fendi, and Supreme, matching the versatility of a leather travel bag with the lifestyle appeal. Now, they launch a new line of day-to-day luggage totes called Never Still, with leather backpacks and side bags too.

Some highlights of the collection are Messenger, a side bag designed with flexibility in mind, available in 4 leather colors; Tote, a bigger bag designed to accompany you in your routine, in black or pink leather; and the Large and Small backpacks, the key pieces for bringing the brand closer to streetwear.

Despite being thought of before the pandemic, the new designs came at the right time. Travel was very restricted during this period, but the functionality for short trips to the supermarket, for example, became essential. Just like a good bag.

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