RHUDE launched its first-ever campaign with Future
RHUDE started to bet high. In its first campaign, the LA brand began an organic journey to grow with the face and support of rapper Future. The designer behind the brand, Rhuigi Villaseñor, idealized the rapper as the ideal RHUDE Boy to showcase a modern gentleman aesthetic.
Villasenõr and Future had previously worked together on the concept of Future's album The Wizrd, in 2019, and the relationship between the two made this collab special. “We can come together and marry high fashion and street,” the designer told WWD.
Totally focused on the campaign's storytelling, Villasenõr wants a clear and strong aesthetic, so he worked on timeless and striking pieces. Classic silhouettes are reinvigorated by RHUDE’s referential graphic interplay and relaxed cuts. There’s a plethora of lush leather jackets, oversized bombers, and easy trousers, as well as new eyewear and handbags.
We don't know the price of the pieces yet, but we know that they will launch on the 15th on RHUDE's website.
Pick the best of what's to come here.