Post Malone is nothing like you’d imagine.
The new global ambassador of Monster Drink Energy? It’s the cheerful but somewhat chaotic, hip-hop star, American hitmaker, award-winning artist, and style icon Post Malone.
Not that it's a surprise to anyone, as the world-renowned brand is known for its tradition of collaborating with the most influential forces in music. Y'all remember their partnership with Fireboy, Rema, and Phyno, right?
At only 26 years old, besides many Grammy nominations, the Rockstar singer has already had multiple No. 1s on the Billboard charts and has recently become the youngest artist in history with three RIAA Diamond Certified singles. All of that with some of the most heartbreaking lyrics. Not even kidding, I Fall Apart, released back in 2016, is a pain-filled response to a breakup followed by drinking that takes Post back to his high school years.
Nowadays, the singer hasn’t changed much his persona and is still seen wearing the sickest leather outfits, like the one he wore while performing an emotional version of Hollywood’s Bleeding — damn, we told you he was a heartbreaker — at the 2021 Grammy Awards. Behind the cool exterior, covered with leather jackets, pants, and boots, perhaps there are insecurities Post is yet to overcome.
“It does maybe come from a place of insecurity, to where I don't like how I look, so I'm going to put something cool on there so I can look at myself and say, ‘You look cool, kid,’ and have a modicum of self-confidence when it comes to my appearance.” He told GQ in an exclusive interview last year.
He knows he might not be easy to love, he is a hip-hop artist that turns all the boldness that comes with it into sweeter pop tunes. “It's personal shit,” he implies. Not everyone will understand, but that’s what music and being on stage means to him, acknowledging now more than ever what it takes to be there after those who came before him and are the root of the movement.
We don’t think there’s still space for the Post Malone that released White Iverson in 2015, full of cultural appropriation. But even if some remain skeptical, we think there's definitely a future for his authenticity to show them otherwise.
Something Abel Tesfaye aka The Weeknd has already tapped on.