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The Eindhoven timeless pieces' specialist from YATVA only picks those which are at LEAST 20 yo.

Our Q&A with YETUNDE, from YATVA

About 10 minutes away from the city center, we found YATVA: the ageless empire of Yetunde.

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U can find pieces that can be older than urself — everything is *at least* 20 yo. Not a chance to see everyone wearing the same lthr jacket that u cop straight from the Yetunde's London curatorship.

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As amazing as the shop is, it's only a slice of YATVA biz. A salon, a café, and even a hotel running at fuel gas at the very same place, with the very same energy.

All you see from the shop to the cafe to the living room to the couch Yetunde designed herself, it's carefully chosen to add sum history to the whole lewk.

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Now that you know a bit about her, let's go to our Q&A:

Let’s start from the very beginning: is YATVA like a second-hand shop?

No, we are vintage. A second-hand shop is usually anything aged n anything is second hand, but we specialize only in clothes 20 yo.

We see that you have a big collection of cowboy boots, leather jackets, and leather pants. How do you find unique stuff like this?

Everything comes from London. We bring everything. We sort it there and then bring it here.

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People over here in Eindhoven seem crazy for all of your timeless finds. Was it always like that?

Well, it’s taking a while. For the first three to five years, it was just getting them ready. And get them used to vintage as well as used to sustainable fashion. We are trying to separate the hipsters from the actual people who are interested in sustainability. Using vintage to identify your own style, not necessarily following trends. So it’s taking us some time to find our clientele.

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When we see all these amazing pieces you got here at YATVA is kinda weird to think that people are still making more n more stuff everyday, right?

Yeah, but we continue to do this. I’m happy that people seem to love it. I think they can’t forget the premise behind it, which is trying to reuse, trying to remake. We also customize, so if you don’t like something, even if it is new, we can also customize it for you. So you tend to separate yourself from the rest.

2019 has been quite a year for us all to wake up and talk about what we can do to help. Do you see more people choosing this same path lately?

It’s growing more and more. People that usually won’t be my customers are my customers now.

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And what's so dope about timeless apparel that young people need to understand right now?

I think what people really miss from vintage is that they don’t really understand the difference, and they need to start knowing how to compare. If you buy an H&M, if you buy Prima; after five, six, seven or eight times, you tend to lose some of the quality if you try to compare it to vintage. This has been around for 20, 30 years and it’s invariable: it doesn’t matter what clothes or accessories will be trending, not even the fashion trends at the time. It will always give us an identifying look.

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You tend to not see the same vintage twice, so you are forced to recreate your own, as opposed to mass production. I think that’s what we are really trying to get people to understand, that the basis is: this lasts a long, long time and hopefully you can keep using, keep remaking, instead of just making all the time.

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After this amount of wiseness, it's up to you now, so tap here if you aspire to change.

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