Open house: Hermès' leather goods sold $2.7 million on the first day in China post-lockdown.
Known for their luxury handbags & their dive into well-crafted leather furniture, French brand Hermès pulled off something for the books.
This week BI revealed that the brand's flagship store in Guangzhou, China, made $2.7 million on their first day open post-coronavirus lockdown. Shoppers across the Guangdong province got together — masks & all — to snatch the brand's tableware, shoes, furniture, and leather goods.
The space is a two-level store, previously occupied by Prada, that is now having its interiors designed by the Parisian architecture agency RDAI, combining the premium pieces with a modern aesthetic. These huge sales might be what people are calling revenge buying, which means purchasing goods to compensate for the lack of luxury consumption during lockdown. So their go-to spot is where they could find leather goods and high-end home decor — 'cause after so much time inside, all u want is the most comfy & long-lasting sofa, right?
Hermès home collection is all handcrafted to perfection, showcasing the brand's authenticity in fine materials. The designs can be brand new or from past years — which is the case of Pippa folding armchair in natural leather, from 1986, created by Greek furniture designer Rena Dumas, who was inspired by portable travel furniture of the 17th and 18th centuries.
Times are tough, but if you go by these shoppers' beliefs, it gets better if you give your home a little something extra. Right?
Keep the indoor inspo coming with more [metcha originals].