Nike's innovation timeline created by Hotel Creative
Nike's evolution history got a few constants which keep pushing the brand forward technical- & material-wise. AIR is def one of the big ones.
.resize163373{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize163373{width: 100.052vw;height: 41.146vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi234450{display: none} .internal .media .lz.normal_dpi352937{display: none} .internal .media .lz.low_dpi170884{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi234450{display: none} .internal .media .lz.normal_dpi352937{display: inline-block} .internal .media .lz.low_dpi170884{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi234450{display: inline-block} .internal .media .lz.normal_dpi352937{display: none} .internal .media .lz.low_dpi170884{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi234450{display: inline-block} .internal .media .lz.normal_dpi352937{display: none} .internal .media .lz.low_dpi170884{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi234450{display: none} .internal .media .lz.normal_dpi352937{display: none} .internal .media .lz.low_dpi170884{display: inline-block}}
Nike's Paris House of Innovation showcases Nike AIR on an Innovation Timeline designed, curated, and installed by Hotel Creative — a multi-disciplined creative consultancy specialized in concepts, design, and art direction based in Soho, London.
.resize767041{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize767041{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi-98910{display: none} .internal .media .lz.normal_dpi585528{display: none} .internal .media .lz.low_dpi-96647{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi-98910{display: none} .internal .media .lz.normal_dpi585528{display: inline-block} .internal .media .lz.low_dpi-96647{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi-98910{display: inline-block} .internal .media .lz.normal_dpi585528{display: none} .internal .media .lz.low_dpi-96647{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi-98910{display: inline-block} .internal .media .lz.normal_dpi585528{display: none} .internal .media .lz.low_dpi-96647{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi-98910{display: none} .internal .media .lz.normal_dpi585528{display: none} .internal .media .lz.low_dpi-96647{display: inline-block}}
.resize406355{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize406355{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi501539{display: none} .internal .media .lz.normal_dpi396312{display: none} .internal .media .lz.low_dpi549067{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi501539{display: none} .internal .media .lz.normal_dpi396312{display: inline-block} .internal .media .lz.low_dpi549067{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi501539{display: inline-block} .internal .media .lz.normal_dpi396312{display: none} .internal .media .lz.low_dpi549067{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi501539{display: inline-block} .internal .media .lz.normal_dpi396312{display: none} .internal .media .lz.low_dpi549067{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi501539{display: none} .internal .media .lz.normal_dpi396312{display: none} .internal .media .lz.low_dpi549067{display: inline-block}}
The evolution is all there. From design and powerful leathers to reusing waste material. From 1987's Air Max 1 inspired by the iconic Centre Pompidou to some hard to find Paris grails.
.resize766100{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize766100{width: 62.5vw;height: 41.667vw;}}
Air Max 90, for instance, in 2001, returned and had a huge impact in Europe. And some limited silhouettes like the Opium 180s, 90 Paris Bakers, and PSG BW’s take the big stage like legit museum pieces highlighting the leather in bright colors and sleek designs.
.resize293291{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize293291{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi756580{display: none} .internal .media .lz.normal_dpi252004{display: none} .internal .media .lz.low_dpi643423{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi756580{display: none} .internal .media .lz.normal_dpi252004{display: inline-block} .internal .media .lz.low_dpi643423{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi756580{display: inline-block} .internal .media .lz.normal_dpi252004{display: none} .internal .media .lz.low_dpi643423{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi756580{display: inline-block} .internal .media .lz.normal_dpi252004{display: none} .internal .media .lz.low_dpi643423{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi756580{display: none} .internal .media .lz.normal_dpi252004{display: none} .internal .media .lz.low_dpi643423{display: inline-block}}
.resize551771{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize551771{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi42340{display: none} .internal .media .lz.normal_dpi903931{display: none} .internal .media .lz.low_dpi-53962{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi42340{display: none} .internal .media .lz.normal_dpi903931{display: inline-block} .internal .media .lz.low_dpi-53962{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi42340{display: inline-block} .internal .media .lz.normal_dpi903931{display: none} .internal .media .lz.low_dpi-53962{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi42340{display: inline-block} .internal .media .lz.normal_dpi903931{display: none} .internal .media .lz.low_dpi-53962{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi42340{display: none} .internal .media .lz.normal_dpi903931{display: none} .internal .media .lz.low_dpi-53962{display: inline-block}}
.resize-58421{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize-58421{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi198611{display: none} .internal .media .lz.normal_dpi174568{display: none} .internal .media .lz.low_dpi171434{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi198611{display: none} .internal .media .lz.normal_dpi174568{display: inline-block} .internal .media .lz.low_dpi171434{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi198611{display: inline-block} .internal .media .lz.normal_dpi174568{display: none} .internal .media .lz.low_dpi171434{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi198611{display: inline-block} .internal .media .lz.normal_dpi174568{display: none} .internal .media .lz.low_dpi171434{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi198611{display: none} .internal .media .lz.normal_dpi174568{display: none} .internal .media .lz.low_dpi171434{display: inline-block}}
The timeline also shows off Nike's most innovative tech, such as Nike Grind to recycle manufacturing waste. This initiative, which blends and separates waste material like leathers into a wide range of granules, had already made over 10,000 sneaker surfaces around the world by 2019.
Nothing screams future more than zero waste.
.resize434807{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize434807{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi769256{display: none} .internal .media .lz.normal_dpi651548{display: none} .internal .media .lz.low_dpi562036{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi769256{display: none} .internal .media .lz.normal_dpi651548{display: inline-block} .internal .media .lz.low_dpi562036{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi769256{display: inline-block} .internal .media .lz.normal_dpi651548{display: none} .internal .media .lz.low_dpi562036{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi769256{display: inline-block} .internal .media .lz.normal_dpi651548{display: none} .internal .media .lz.low_dpi562036{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi769256{display: none} .internal .media .lz.normal_dpi651548{display: none} .internal .media .lz.low_dpi562036{display: inline-block}}
.resize329077{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize329077{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi330167{display: none} .internal .media .lz.normal_dpi354784{display: none} .internal .media .lz.low_dpi186663{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi330167{display: none} .internal .media .lz.normal_dpi354784{display: inline-block} .internal .media .lz.low_dpi186663{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi330167{display: inline-block} .internal .media .lz.normal_dpi354784{display: none} .internal .media .lz.low_dpi186663{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi330167{display: inline-block} .internal .media .lz.normal_dpi354784{display: none} .internal .media .lz.low_dpi186663{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi330167{display: none} .internal .media .lz.normal_dpi354784{display: none} .internal .media .lz.low_dpi186663{display: inline-block}}
To look into Nike's fresh drops, tap here.
