Nike's innovation timeline created by Hotel Creative
Nike's evolution history got a few constants which keep pushing the brand forward technical- & material-wise. AIR is def one of the big ones.
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Nike's Paris House of Innovation showcases Nike AIR on an Innovation Timeline designed, curated, and installed by Hotel Creative — a multi-disciplined creative consultancy specialized in concepts, design, and art direction based in Soho, London.
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The evolution is all there. From design and powerful leathers to reusing waste material. From 1987's Air Max 1 inspired by the iconic Centre Pompidou to some hard to find Paris grails.
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Air Max 90, for instance, in 2001, returned and had a huge impact in Europe. And some limited silhouettes like the Opium 180s, 90 Paris Bakers, and PSG BW’s take the big stage like legit museum pieces highlighting the leather in bright colors and sleek designs.
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The timeline also shows off Nike's most innovative tech, such as Nike Grind to recycle manufacturing waste. This initiative, which blends and separates waste material like leathers into a wide range of granules, had already made over 10,000 sneaker surfaces around the world by 2019.
Nothing screams future more than zero waste.
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