Nike's innovation timeline created by Hotel Creative
Nike's evolution history got a few constants which keep pushing the brand forward technical- & material-wise. AIR is def one of the big ones.
.resize66716{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize66716{width: 100.052vw;height: 41.146vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi780945{display: none} .internal .media .lz.normal_dpi895214{display: none} .internal .media .lz.low_dpi293743{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi780945{display: none} .internal .media .lz.normal_dpi895214{display: inline-block} .internal .media .lz.low_dpi293743{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi780945{display: inline-block} .internal .media .lz.normal_dpi895214{display: none} .internal .media .lz.low_dpi293743{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi780945{display: inline-block} .internal .media .lz.normal_dpi895214{display: none} .internal .media .lz.low_dpi293743{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi780945{display: none} .internal .media .lz.normal_dpi895214{display: none} .internal .media .lz.low_dpi293743{display: inline-block}}
Nike's Paris House of Innovation showcases Nike AIR on an Innovation Timeline designed, curated, and installed by Hotel Creative — a multi-disciplined creative consultancy specialized in concepts, design, and art direction based in Soho, London.
.resize200527{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize200527{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi598495{display: none} .internal .media .lz.normal_dpi915686{display: none} .internal .media .lz.low_dpi355699{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi598495{display: none} .internal .media .lz.normal_dpi915686{display: inline-block} .internal .media .lz.low_dpi355699{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi598495{display: inline-block} .internal .media .lz.normal_dpi915686{display: none} .internal .media .lz.low_dpi355699{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi598495{display: inline-block} .internal .media .lz.normal_dpi915686{display: none} .internal .media .lz.low_dpi355699{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi598495{display: none} .internal .media .lz.normal_dpi915686{display: none} .internal .media .lz.low_dpi355699{display: inline-block}}
.resize417166{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize417166{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi467828{display: none} .internal .media .lz.normal_dpi465060{display: none} .internal .media .lz.low_dpi414680{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi467828{display: none} .internal .media .lz.normal_dpi465060{display: inline-block} .internal .media .lz.low_dpi414680{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi467828{display: inline-block} .internal .media .lz.normal_dpi465060{display: none} .internal .media .lz.low_dpi414680{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi467828{display: inline-block} .internal .media .lz.normal_dpi465060{display: none} .internal .media .lz.low_dpi414680{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi467828{display: none} .internal .media .lz.normal_dpi465060{display: none} .internal .media .lz.low_dpi414680{display: inline-block}}
The evolution is all there. From design and powerful leathers to reusing waste material. From 1987's Air Max 1 inspired by the iconic Centre Pompidou to some hard to find Paris grails.
.resize458445{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize458445{width: 62.5vw;height: 41.667vw;}}
Air Max 90, for instance, in 2001, returned and had a huge impact in Europe. And some limited silhouettes like the Opium 180s, 90 Paris Bakers, and PSG BW’s take the big stage like legit museum pieces highlighting the leather in bright colors and sleek designs.
.resize636413{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize636413{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi796553{display: none} .internal .media .lz.normal_dpi939747{display: none} .internal .media .lz.low_dpi305806{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi796553{display: none} .internal .media .lz.normal_dpi939747{display: inline-block} .internal .media .lz.low_dpi305806{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi796553{display: inline-block} .internal .media .lz.normal_dpi939747{display: none} .internal .media .lz.low_dpi305806{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi796553{display: inline-block} .internal .media .lz.normal_dpi939747{display: none} .internal .media .lz.low_dpi305806{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi796553{display: none} .internal .media .lz.normal_dpi939747{display: none} .internal .media .lz.low_dpi305806{display: inline-block}}
.resize574860{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize574860{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi939810{display: none} .internal .media .lz.normal_dpi590452{display: none} .internal .media .lz.low_dpi48769{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi939810{display: none} .internal .media .lz.normal_dpi590452{display: inline-block} .internal .media .lz.low_dpi48769{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi939810{display: inline-block} .internal .media .lz.normal_dpi590452{display: none} .internal .media .lz.low_dpi48769{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi939810{display: inline-block} .internal .media .lz.normal_dpi590452{display: none} .internal .media .lz.low_dpi48769{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi939810{display: none} .internal .media .lz.normal_dpi590452{display: none} .internal .media .lz.low_dpi48769{display: inline-block}}
.resize238276{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize238276{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi546500{display: none} .internal .media .lz.normal_dpi536017{display: none} .internal .media .lz.low_dpi580276{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi546500{display: none} .internal .media .lz.normal_dpi536017{display: inline-block} .internal .media .lz.low_dpi580276{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi546500{display: inline-block} .internal .media .lz.normal_dpi536017{display: none} .internal .media .lz.low_dpi580276{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi546500{display: inline-block} .internal .media .lz.normal_dpi536017{display: none} .internal .media .lz.low_dpi580276{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi546500{display: none} .internal .media .lz.normal_dpi536017{display: none} .internal .media .lz.low_dpi580276{display: inline-block}}
The timeline also shows off Nike's most innovative tech, such as Nike Grind to recycle manufacturing waste. This initiative, which blends and separates waste material like leathers into a wide range of granules, had already made over 10,000 sneaker surfaces around the world by 2019.
Nothing screams future more than zero waste.
.resize746991{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize746991{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi527937{display: none} .internal .media .lz.normal_dpi441714{display: none} .internal .media .lz.low_dpi286476{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi527937{display: none} .internal .media .lz.normal_dpi441714{display: inline-block} .internal .media .lz.low_dpi286476{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi527937{display: inline-block} .internal .media .lz.normal_dpi441714{display: none} .internal .media .lz.low_dpi286476{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi527937{display: inline-block} .internal .media .lz.normal_dpi441714{display: none} .internal .media .lz.low_dpi286476{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi527937{display: none} .internal .media .lz.normal_dpi441714{display: none} .internal .media .lz.low_dpi286476{display: inline-block}}
.resize587003{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize587003{width: 39.063vw;height: 52.083vw;}}@media (-webkit-max-device-pixel-ratio: 0.95), (max--moz-device-pixel-ratio: 0.95), (-o-device-pixel-ratio: 1.9/2), (max-device-pixel-ratio: 0.05) { .internal .media .lz.high_dpi185498{display: none} .internal .media .lz.normal_dpi443623{display: none} .internal .media .lz.low_dpi718575{display: inline-block}}@media (-webkit-min-device-pixel-ratio: 0.96), (min--moz-device-pixel-ratio: 0.96), (-o-device-pixel-ratio: 1.92/2), (min-device-pixel-ratio: 0.96) and (-webkit-max-device-pixel-ratio: 1.24), (max--moz-device-pixel-ratio: 1.24), (-o-device-pixel-ratio: 2.48/2), (max-device-pixel-ratio: 1.24) { .internal .media .lz.high_dpi185498{display: none} .internal .media .lz.normal_dpi443623{display: inline-block} .internal .media .lz.low_dpi718575{display: none}}@media (-webkit-min-device-pixel-ratio: 1.25), (min--moz-device-pixel-ratio: 1.25), (-o-device-pixel-ratio: 2.5/2), (min-device-pixel-ratio: 1.25) { .internal .media .lz.high_dpi185498{display: inline-block} .internal .media .lz.normal_dpi443623{display: none} .internal .media .lz.low_dpi718575{display: none}}@media (min-width: 1921px) { .internal .media .lz.high_dpi185498{display: inline-block} .internal .media .lz.normal_dpi443623{display: none} .internal .media .lz.low_dpi718575{display: none}}@media (max-width: 641px) { .internal .media .lz.high_dpi185498{display: none} .internal .media .lz.normal_dpi443623{display: none} .internal .media .lz.low_dpi718575{display: inline-block}}
To look into Nike's fresh drops, tap here.
