MRS. KEEPAs atelier with DNA inspired by Mariam Yeya
The Egyptian designer Mariam Yeya has been a powerhouse since always: that's the first thing we've learned when we visited her atelier in Dubai before we had to stay at home.
Why is that? Scroll down & find out.
Executive director of a Dubai media company at 27, she earned big bucks & worked her ass off, until she realized she was giving more than she was getting. That’s when she called it quits. Living in Florence at the time sparked her dream to pursue her real passion: fashion, of course. And with support from her beau, Mr. Keepa, that's what she did.
She didn’t want to become a parasite of the industry, so Yeya went back to school @ ESMOD in Dubai & learned everything about the making of fashion, mastering design principles to turn her exuberant ideas into actual pieces of clothing.
By then, she was already becoming a digital influencer for posting bold #ootds on the 'gram. That’s when it hit her: she would create a brand with DNA inspired by her personal style (that already attracted so many likes) – it would be eclectic, elegant & daring. She would take her instinctive approach to fashion – her Il naît, c'est il naît, Il naît as she would say – and turn it into a business. From structured leather goods to deluxe boho pieces: she would do it all, as long as it had character. And so Mrs. Keepa was born.
“It was make it or break it. There was no in-between.”
Spoiler alert: she made it. With innovative takes on classic silhouettes, she designed one-of-a-kind pieces, putting fabrics like leather at the center of her creations. Her unique approach to the material has inspired complex & fierce pieces that adapt to all divergent moments of the modern woman's lifestyle – an approach similar to her personal style, which was the purpose of the brand in the first place. In our little tour around her atelier, Yeya gave us exclusive insights on her relationship with leather, discussing it like the material could speak to her & guide the aesthetics of her pieces.
“My leather designs reflect what the material communicates to me, that’s why they are sharp and strong.”
And that applies to every fabric she works with, from fur to lycra. Yeya plays with materials to see where they take her and – in a mix of design techniques & daydream epiphanies. She defines, season after season, her own signature style, making a name for herself in the fashion industry by keeping her creation process spontaneous & organic + breaking every other rule along the way.
Talk about a positive plot twist, huh?
Want more inspiring [metcha originals]? We won't leave you hanging.