Mercedes Benz celebrates individuality by inviting Kicki Yang Zhang
What to expect from ads for car manufacturers in 2021? If it depends on Mercedes-Benz, the brand's personality will definitely be embodied by multi-platform projects.
Yes, Mercedes has presented an inventive multi-platform digital project created in partnership with Kicki Yang Zhang. The influencer and the luxury carmaker decided to celebrate the concept of uniqueness, focusing on and using social media as a platform for exploring their individuality for a global audience.
The fluid lines of the Mercedes AMG are reproduced in one of the shots with those of men's clothing and reflected in contrasting shades of green and red.
Zhang puts on a futuristic look for the EQC snaps, and attests to Mercedes-Benz's commitment to sustainability, as this is the first all-electric vehicle of the brand.
The influencer has interpreted her personal expression and authenticity across the selection of Mercedes-Benz products and what it reflects, all in a series of digital content disseminated across various social platforms. Soaked in red and orange lights, a blue G-Class aims to symbolize audacity and adventure.
Altogether the three moods aim to incorporate the Mercedes-Benz personality's thousand different declinations. Which one do you prefer, the G-Class, EQC, or AMG GT?
All the content on Mercedes-Benz's new project with Kicki Yang Zhang is available on Instagram and TikTok.
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