Mercedes Benz celebrates individuality by inviting Kicki Yang Zhang
What to expect from ads for car manufacturers in 2021? If it depends on Mercedes-Benz, the brand's personality will definitely be embodied by multi-platform projects.
Yes, Mercedes has presented an inventive multi-platform digital project created in partnership with Kicki Yang Zhang. The influencer and the luxury carmaker decided to celebrate the concept of uniqueness, focusing on and using social media as a platform for exploring their individuality for a global audience.
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The fluid lines of the Mercedes AMG are reproduced in one of the shots with those of men's clothing and reflected in contrasting shades of green and red.
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Zhang puts on a futuristic look for the EQC snaps, and attests to Mercedes-Benz's commitment to sustainability, as this is the first all-electric vehicle of the brand.
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The influencer has interpreted her personal expression and authenticity across the selection of Mercedes-Benz products and what it reflects, all in a series of digital content disseminated across various social platforms. Soaked in red and orange lights, a blue G-Class aims to symbolize audacity and adventure.
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Altogether the three moods aim to incorporate the Mercedes-Benz personality's thousand different declinations. Which one do you prefer, the G-Class, EQC, or AMG GT?
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All the content on Mercedes-Benz's new project with Kicki Yang Zhang is available on Instagram and TikTok.
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