Juun.J takes the runway to the streets of his hometown
On the third day of the inaugural Paris Fashion Week Online, the South Korean brand Juun.J focused on designer Jung Wook Jun's favorite streets in his hometown of Seoul.
The Juun.J spring/summer 2021 collection was powerful, but with moments of ultra-smoothness. Without neglecting the sharp shoulders and slick leather trenches the brand is known for, the designer managed to tone down the techno-futuristic vibes a notch without losing any fierceness. Army surplus never looked so sophisticated.
Taking inspiration from a city that is crowded and busy, yet possesses traditional beauty, the label showcases technical and structural silhouettes in a lookbook lensed by Hong Janghyun and modeled by Hyunji Shin and Taemin Park.
The styling, photography, the fashion brought us the best soft military looks with a touch of brightness & re-imagined tailoring, styled without boundaries. The video highlights Seoul in its industrial, modern-traditional hybrid best, with models wearing the Juun.J spring/summer 2021 collection and walking with intent on the streets and between the hidden spaces of the city's alleyways.
A long, bulky coat boasting a khaki hue with pocket detailing kicks off the collection, followed by a denim jumpsuit and knitted top. Matching men’s pieces are also seen throughout, like a denim jumpsuit paired with a black leather coat. Maintaining a toned-down color palette, the range further includes boxy blazers and bomber jackets styled with a long, sheer dress. There's a balance to every look. In the function-heavy pieces, the choice of fabrics like leather and cut lend a softer visual.
If Jung’s take on the “real runway" made you hungry for more fashion drops, tap here.