Jellyfish in Italian translates to Medusa
In eternal inspiration, the Medusa — the instantly recognizable symbol of the Versace brand — just got a new spot to call its own.
The new La Medusa handbag line is adorned by the same plaque found at Versace’s first headquarters in Milan, at Via Gesù 12. 🐚
The Greek mythology character that symbolizes power is boosted in the brand's Italian craftsmanship in the softest premium leather for a slouchy and unstructured finish. This leathercraft results in a superb final result for timeless and roomy bags.
The campaign named Soaring Muses represents the rising movements of the jellyfish (Medusa in Italian). Portraiting modern Medusas, Mona Tougaard, Kendall Jenner, and Hailey Bieber give life to the Greek story.
Another familiar face, the self-called "Versace girl" Dua Lipa showcases the recent drop up and personal, highlighting the natural glow of the brand's selected leather.
Versace's most recent editorials represent a very ethereal and natural inspiration, from shells to sea creatures. That reminds us of the social responsibility strategy Versace announced last year on the 50th anniversary of Earth Day. That goes along with the active role they play in the CNMI Sustainability Working Group together with brands like Armani, Gucci, and Prada, focusing on making their leather go chemically safe. The more natural, the better.
There's just smth about a well-cared leather handbag, isn't there?
La Medusa bags are being sold at Versace's webstore from US$ 995 to US$ 2,250 in 8 color options.
For more Dua Lipa, explore the continuing era of Future Nostalgia with her new drop.