Jean Paul Gaultier's new collection celebrates neo-punk.
French House Jean Paul Gaultier is marking the debut of a new ready-to-wear capsule collection with an offbeat and surreal film.
Having first brought us on board with Les Marins, Maison Jean Paul Gaultier unveils a new ready-to-wear capsule collection. Entirely unisex, Les Punks Collection takes up patterns and prints cherished by the House while mixing ready-to-wear pieces and custom atelier garments alongside an insane stop motion video by Torso with models displaying all the looks with a soundtrack by DJ Chicken.
The archive designs from the ‘80s and ‘90s have some iconic pieces right now, many of those being only-one customized leather jackets. “The idea is to renew, to surprise the customer, and to give them the opportunity to wear different pieces of Jean Paul Gaultier that they will not be able to buy simply because they don’t exist. These are samples,” says Antoine Gagey, Managing Director at JPG.
Alongside the new collection, JPG has launched an in-house rental service that will allow the public to temporarily own pieces of the vast Gaultier archive plus some sourced from longtime clients, creating a collection of timeless items for sale.
The French studio manages to remain relevant and fresh even when releasing new pieces by revisiting their own references from the past — that's some bold attitude that has paid off.
Find more about how unique leather jackets can change everything.