Hyundai x BTS for Earth day.
In case you forgot, one week ago, more precisely on April 22, we celebrated Earth Day, created to make people aware that there is no planet B and to inspire everyone to do their part. And it all starts with our choices since the way we consume affects directly this blue ball we call home.
Fortunately, several brands have been adapting to a greener world, such as Hyundai, which launched the electric IONIQ 5 at the beginning of the year, using leather in its design, which is doubly sustainable. Electric cars do not use fossil fuels, and the leather itself is reusable and recyclable.
In addition to IONIQ, Hyundai's news doesn't stop, especially when it comes to strengthening the team. To speak directly with the generation most committed to protecting the planet — Gen Z, we're counting on you — the brand called the 7 BTS boys to launch the campaign's music. “We do not wait around for a better Earth. It’s not about waiting but making a better one ourselves.” Armys, you understand about streaming. ✌️
Including the collabs and new launches in the IONIQ line, Hyundai reinforces the pillars of sustainability with 7 fundamental steps:
Recycle: Do something new with a material that already exists.
Regift: If you do not use it, give it to someone.
Refuse: If you don't need it, don't accept it.
Reuse: Literally use it again until it's no longer possible.
Repurpose: Adapt to use it in a new way.
Reduce: You don't need a lot of stuff, just the best.
And Rethink: Because it all starts with you.
So, are you in charge of starting this change?
Go to a greener future on wheels.