Hyundai x BTS for Earth day.
In case you forgot, one week ago, more precisely on April 22, we celebrated Earth Day, created to make people aware that there is no planet B and to inspire everyone to do their part. And it all starts with our choices since the way we consume affects directly this blue ball we call home.
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Fortunately, several brands have been adapting to a greener world, such as Hyundai, which launched the electric IONIQ 5 at the beginning of the year, using leather in its design, which is doubly sustainable. Electric cars do not use fossil fuels, and the leather itself is reusable and recyclable.
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In addition to IONIQ, Hyundai's news doesn't stop, especially when it comes to strengthening the team. To speak directly with the generation most committed to protecting the planet — Gen Z, we're counting on you — the brand called the 7 BTS boys to launch the campaign's music. “We do not wait around for a better Earth. It’s not about waiting but making a better one ourselves.” Armys, you understand about streaming. ✌️
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Including the collabs and new launches in the IONIQ line, Hyundai reinforces the pillars of sustainability with 7 fundamental steps:
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Recycle: Do something new with a material that already exists.
Regift: If you do not use it, give it to someone.
Refuse: If you don't need it, don't accept it.
Reuse: Literally use it again until it's no longer possible.
Repurpose: Adapt to use it in a new way.
Reduce: You don't need a lot of stuff, just the best.
And Rethink: Because it all starts with you.
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So, are you in charge of starting this change?
Go to a greener future on wheels.
