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METCHA | A global initiative aimed at taking leather-oriented stories into the spotlight to reflect today's generation's view of design and culture.

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Through Xavier Dolan's lens, she shows all the freedom and creativity of new gens.

Hunter Schafer for Prada.

HUNTER SCHAFER has emerged as fresh air for an industry that often relies on tradition and exaggeration of exclusivity. Whether for her authentic style, involvement in social movements, or simply because she is the queen of glitter makeup, SCHAFER is the moment.

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We know that many designers have sought reinvention through contact with Zoomers, who in themselves are free and don't believe in stereotypes, making the actress and model the ideal face to represent these changes.

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In addition to shining in Euphoria as Jules, SCHAFER became part of the Prada team and stars in the new campaign for the Galleria leather bag in a film by Canadian director Xavier Dolan.

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According to the brand's description, the campaign is a reminder of a meaning of style often overlooked amidst industry competition: FREEDOM OF IMAGINATION. “A reminder of the purity of those dreams, of that magic, is the intention that guides this new Prada moving image campaign. From the outside, looking in, they capture the eternal dream of fashion anew.”

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In this dream within a dream, SCHAFER moves freely and showcases all the fun possibilities of the Galleria, available in black, white, and pastel shades of blue and pink. All goes well with an escape from reality.

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While Euphoria isn't back, check out Gossip Girl's cast.

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