METCHA | the oracle of leather design culture.

METCHA | A global initiative aimed at taking leather-oriented stories into the spotlight to reflect today's generation's view of design and culture.

About Us Contact Us Instagram Facebook Twitter Spotify Pinterest Youtube Vimeo Google News Giphy RSS

It’s no secret that Rolls-Royce shapes Tyler, The Creator’s history, and here’s why.

How Rolls-Royce shapes Tyler, The Creator’s history and music.

“In California, you spend most of your life in cars.”

And that’s why Tyler, The Creator fully embraces wheels culture.

.resize376482{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize376482{width: 52.083vw;height: 36.458vw;}}

METCHA - Tyler The Creator - Rolls Royce - wheels culture - Tyler The Creator beside a Rolls Royce with leather interiors

His brilliant path in music is filled with car references that work as true metaphors for important moments in his life or enhance his artistic expressions.

Rolls-Royce, in this sense, helps him tell stories in his unique and playful way.

While a white Cullinan with an all-leather interior he’s been driving since 2019 might be almost a signature of Sir Baudelaire's attitude, it was during the Call Me If You Get Lost era that his fans could see his affinity for the British carmaker, expressed on Lumberjack intro’s line “Rolls-Royce pull up, Black boy hop out.”

.resize-91780{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize-91780{width: 72.917vw;height: 36.458vw;}}

METCHA - Tyler The Creator - Rolls Royce - wheels culture - Tyler The Creator and Maxo Kream beside a Rolls Royce with leather interiors

The inclusion of an Rolls-Royce Wraith in his BET performance got his original touch thanks to it being painted in his favorite Tiffany Blue colorway. The same ageless car would later be seen in LEMONHEAD’s music video.

Tracks like JUGGERNAUT and feats with artists such as Maxo Kream also made straight references to Tyler’s favorite car.

.resize373101{width: auto;height:auto;}@media (min-width: 961px) { .internal .lz.resize373101{width: 57.292vw;height: 41.667vw;}}

METCHA - Tyler The Creator - Rolls Royce - wheels culture - Tyler The Creator and Maxo Kream beside a Rolls Royce with leather interiors

Since we know Sir Baudelaire’s world is limitless, we can say that he'll always find ways to feature RRs whenever creating something new.

Find how leather shapes the most distinguished narratives.

== "image") == "image") --}}