How Palace became a fashion industry influence in 10 years
Before the PALACE brand solidified itself as a cutting-edge fashion pioneer in streetwear, it was simply a tight knit community with a shared loved for all things skating.
The London-based crew originated at South Bank's skating scene, where they lived and shredded together until ultimately building a boundary-breaking label that has become as significant in the skateboarding world as South Bank itself. Fast forward to today, and the Palace name has never lost sight of their grassroots community origins, despite skyrocketing growth since their founding. More than a brand name, Palace continues to embody a community and way of life that makes skate culture what it is.
The authenticity behind the brand has made them a name to take notice of for those who live and break skating, not to mention their collabs with other industry figures like their 2020 line released in partnership with Reebok. But even more than that, Palace opened doors and brought down boundaries for many who felt secluded under one label.
For skaters especially, cultural labels were once extremely limiting when it came to guiding who could be interested in what and who could collaborate with who ― bottom line, skaters couldn't "be into" fashion and still be considered skaters. The Palace family set out to break down those barriers from the start, becoming a part of a cultural shift focused on inclusivity and diversity within the overall streetwear scene, and creating an influence that's obviously lasted.
Over the years, the community has become more and more open to new paths and connections ― a shift that the fashion industry as a whole has brought into their own culture, becoming more and more open to fresh ideas and rising creatives.
With influences like Palace, the world of fashion is set to keep opening up to the communities who keep it going.
See who else is shifting the scene with our latest apparel content here, and snkrs content here.