How BLACKPINK capture the essence of global leather luxe
BLACKPINK caught the world's attention with their creativity and elegance when debuting back in 2016. Their impeccable sense of style was one thing that made them stand out. Jennie, Rosé, Jisoo, and Lisa, who were all clad in head-to-toe designer outfits, soon became icons of luxury and style in K-pop.
Yes, everybody knows that BLACKPINK is one of the biggest worldwide references when it comes to style. In the recently released documentary about the group, Light Up The Sky on Netflix, before the girls even stand out, our eyes were already caught up by the group's producer fit. He wears a leather jacket from Loewe and Travis Scott AJs, so yes, even those who are behind the group and do not work with their own image are stylish af.
But, how did they turn into symbols of luxury and apparel references for the entire world? As a hotbed for growth, Western luxury brands are looking east quite relentlessly. In particular, after luxury brands started investing in the Chinese market, the Chinese customer has become wealthier and more tolerant of Western retail formats, with Louis Vuitton, Bally, Gucci, and Ferragamo being among the first wave of retailers to open outlets in China more than 10 years ago.
Basically, since people started dressing in clothes, leather has always remained as one of the most popular materials in fashion. Designers and craftsmen can use leather in a variety of different applications, anything from handbags and shoes to jackets, and in BLACKPINK case, even turning leather lingerie into luxe accessories.
Leather goods, by nature, are considerably more luxe than other comparable products. So out of all the leather brands in the world, meet the ones that have chosen the group members to represent them.
The BLACKPINK stars were able to capture the spirit of French fashion houses, each becoming brand ambassadors with their distinctive style: Jennie for Chanel, Rosé for Saint Laurent, Lisa for Celine, and Jisoo for Dior.
This left no question as to why their signature styles include loads of quality leather pieces.
Dior, CELINE, Saint Laurent, and Chanel continue to leverage Jennie, Jisoo, Lisa, and Rosé’s international appeal, and we can expect to see them in more campaigns and fashion week events, and even carry collaborations. But just as BLACKPINK has made their first foray into the gaming world with PUBG Mobile, an increasingly unexpected number of sectors will be looking to the group to help them generate global impact.
Talking 'bout French houses, be sure you check the instantly recognizable LV gold and silver comeback.