Heres the culture molded by long-lasting sneakers
If Virgil Abloh is known for anything, it’s his eye for streetwear culture and trends.
While having a penchant for luxe brands and keeping on dropping successful collabs every time, all the time, lately he’s also getting real 'bout social issues and empathizing with protesters.
On his @ IG account, he declared he had never used the word streetwear in relation to sneakers, t-shirts or hoodies - emphasizing that the core concept of streetwear is the community and not the merchandise itself. Also, in his words, "in some ways, bringing streetwear back to its roots of community and culture might be the salve it needs."
Virgil doesn't walk alone with the feel that streetwear is one of the biggest tools for voices to be heard. In the words of Chris Gibbs, the current owner and operator of UNION Los Angeles, during his podcast:
"This movement has always been about expression. For the longest time, we didn’t have a way to express ourselves or our individuality. Streetwear gave us that canvas through the lens of fashion, then it moved on to music and art, and now it’s a full-blown cultural explosion."
The work of Abloh himself and other giants from streetwear has ended up governed by completely commercial and consumerist logic. But we can see is that he's is very attached to the concept of streetwear as a culture, more than just keeping on dropping new lines of clothes for us.
The Off-White sneakers are, after all, one of the Virgil most iconic works, have transcended the runaways and became a staple on the streets. That said, we know it's not easy to cop a pair when his name is on it, but when you can, you know the pieces will last a long time.
In addition to creating instant classics with roots firmly in street culture, we can say the quality of the products is an advantage for the consumers. He's passionate about quality clothing manufacturing and the value of ethically manufactured apparel products.
Using high-quality materials like leather — that you can find in almost every pair os sneakers that come out of his creative mind — he always finds a way to make a case for the importance and timelessness of Off-White’s and other collabs product lines.
We are all in for it and can't wait to see how these changes will be translated in his next works. What 'bout you?
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