Helm Artomotiv x Bill Amberg Studio.
Bill Amberg Studio has existed for over 30 years, and today it stands as an industry leader in the use of leather for products, interiors, and furniture. Even after working with the material for so long, Amberg continues to explore all possibilities with leather, all of them.
In his collab with Helm Artomotiv for the Jaguar E-Type, they push the boundaries of automotive customization, bringing together advanced modern technology and bespoke interiors by the leather authority.
The Helm team told us about this tribute to the Series 1 Jaguar, modernizing a classic driving experience with the Jaguar E-Type.
“I wanted to create the E-type the way I feel it should be, remaining sensitive to its history [...] instilling a feeling of love, care, and attention to detail within each component” — says Helm's founder Chedeen Battick.
And talk about the components, the interior is constructed with buttery-soft suede and plump semi-aniline leather used throughout. It is an unparalleled sensorial experience by the qualities of the leather. Amberg has created bespoke luggage for each Helm E-type in the form of two sets of his iconic Rocket bags.
They combine British craftsmanship with the finest standards of modern automotive engineering, lucky for the owners of the only 20 E-type produced.
Continue reading our exclusive [𝐦𝐞𝐭𝐜𝐡𝐚 𝐨𝐫𝐢𝐠𝐢𝐧𝐚𝐥𝐬] interview with leather master Bill Amberg.