Gucci's immersive multimedia Garden Archetypes exhibition.
Missing going to museums and exhibitions? Gucci's 100th-anniversary celebration explores that lack of experiences to deliver a dive into its 15 more iconic collections in the new Archetypes exhibition.
Located at Gucci Garden Gallery in Florence, the expo makes it clear how the brand's creative director Alessandro Michele keeps the powerhouse at the top of the fashion pyramid while shining a light on nature and gender fluidity.
Based on public interaction, playing with props like mirrors and cameras, the 15 collections were reinterpreted featuring mythical ark-builders, intergalactic explorers, horses, dancers, angels, and aliens on which every timeless leather good — that kept on being relevant thru the years — gains the work of art title.
One of the most impressive parts of the space is how they fit the Fall/Winter '18 collection in one space, from floor to ceiling, with shelves filled with premium sneakers. People can also find themselves in the '80s nightclub bathroom of the Berlin-set SS '16 campaign and behind the scenes of the Cruise 2020 campaign.
This celebration of previous collections is also connected with something the brand decided last year: going seasonless. Alessandro Michele shared how "clothes should have a longer life," so it makes perfect sense to celebrate their designs and leatherwork in all their glory — even years after they released.
Curious about the three floors of expo? Tap right here for the virtual tour of Gucci Garden, but try not to get lost thru the immersive multimedia experience. The doors are open from May 17, for two weeks only.
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