Good news: just the beginning for rapper Asha Imuno
Having dropped his debut album Full Disclosure at only 17, LA-based rapper Asha Imuno's latest release shows that he was just getting starting in a rising career.
The new drop Good News features the kind of creative beats you'll just wanna stream over and over again.
The music videos for the album caught our eye in particular, tho ― the footage is filled with eye-catching leather pieces and looks that are right up our alley, plus trippy visuals that are reminiscent of other industry legends like A$AP and Travis Scott.
We talked with the up and coming artist about the growth he's made in two short years, and the path he wants to continue on.
Stream his drop to set the mood and scroll down 👇🏽
There's a new wave of rappers popularizing a renewed visual concept, like A$ap Rocky and Travis Scott for example, with lots of visual effects & psychedelic allusions. What are your visual inspirations for the music videos you're dropping for Good News, and are there emerging names that inspire you in that sense?
When we started work on all of the visual aspects of Good News, I was consuming a bunch of classic visual references from my favorite artists and a couple of my favorite films like Hype Williams' Belly, DMX's Flesh of My Flesh, Blood of My Blood, and Jamiroquai's Virtual Insanity. Of course I'm also inspired by more modern works like Dave Free and the Little Homies'.
What's the biggest change you've seen in yourself, personally and musically, since your debut album, Full Disclosure? And, after this drop, what are your plans for 2021?
I've been through a lot since I was 17. There were already certain feelings and experiences I couldn't process at the time that I got to finally address on Good News. Part of bridging that gap came about after hopping off the porch last summer in the heat of new traumas. Being away from what's familiar gave me the time to reflect on it all with full authenticity. Moving forward I want to push the real into the forefront with every single offering. Good News and my new works in progress reflect that ideal more than when I was putting so much of my energy into chasing appeal.
Peeping your 'Gram feed and music videos (A.K.A. Sunday) we sense you also have a thing for leather jackets & full leather looks. Given that, how would you describe your style in a tweet?
The leather/brown/neutral/organic texture thing was a big part of creating a look and feel for the world the album lives in. I try to keep it on the sustainable side of things but I do have an undeniable weak spot for leather. The tweet would probably be something out of pocket like "old man yung asha the woodgrain ape."
Being part of Raised By The Internet — a collective of singers, visual artists, producers & more — you had to work with people during isolation times, right? How did your creative process change in this period?
Starting off as collective based only on the internet makes it less of a struggle to execute ideas in isolation but after relocating to be in the same place, the workflow is never the same as in person. Luckily I stay with a couple RBTI members so it wasn't too crazy. The main adjustment was getting used to doing Zoom calls for meetings and stuff because I can't stand the awkward pauses.
We'll be on high alert for Asha's next moves ― until then, keep the industry hype going with the fierce looks and fire beats of Savage Mode II.